Playbooks

How the best founders built the last moat.

Every week I trace one founder's distribution playbook: the posts, the cadence, the decisions that compounded into a moat no competitor can copy.

The archive
#001Austin HughesUNIFY · Built a warm outbound category from scratchPublished · May 6→#002Aaron LevieBOX · 3 years of silence, then 50× output. The AI thesis that compounded.Published · Apr 28→
#003Adam RobinsonRB2B · Built a $22M ARR run rate from a LinkedIn feedComing May 20→
#004Emir AtliHOCKEYSTACK · Pipeline from under 100 followersComing May 27→
#005In research
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