GTM Engineering is the discipline of building and operating the technical systems that power a go-to-market motion. The role wires CRMs, automates workflows, engineers pipeline infrastructure, and builds the data plumbing that turns signals into revenue.
The term was established by Brendan Short at The Signal. The complementary term Agent Operator (defined at /agent-operator) describes the same role from the agents side: defining, deploying, evaluating, and optimizing AI agents in production.
xAI's job posting “Head of GTM, Systems and Agents” names both halves in one title. The role is one job, not two.