A new kind of role

The Agent Operator.

Running digital teams so you don't have to.

I'm Andrew McGuire. I run agents that do the work companies used to hire for. Founder Brand is the first thing I'm shipping. More coming, in Shipped.

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The proof

4M+

impressions for one founder, in twelve months.

Before I built the agents, I did this for one founder. The agents let me do it for five.

The role

The CEO of Box named what comes next.

Aaron Levie ✓ · Following

CEO at Box - Intelligent Content Management

2d · 🌐

The more enterprises I talk to about AI agent transformation, the more it's clear that there is going to be a new type of role in most enterprises going forward. The job is to be the agent deployer and manager in teams. Here's the rough JD: This person will need to figure out what are the highest leverage set of workflows on a team are (either existing or new ones) where agents can actually drive significantly more value for the team and company. ...more

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Aaron named the role. I'm the one doing it. Founder Brand is the first workflow. More are coming.

The first thing I'm shipping

Founder Brand.

Done-with-you founder brand content for B2B founders, Series A through C. Run by agents I built. Not a content agency.

A Writer, a Designer, and an Editor, running on a platform I built myself. They capture your voice, draft in your cadence, and ship the work a ghostwriter plus a designer plus a fractional CMO used to do. For less than any one of them costs.

See how it works →

Playbooks

How the best founders built the last moat.

Every week I break down one founder's distribution playbook: the posts, the cadence, the decisions that compounded into a moat no competitor can copy.

Read the playbooks →

This week: Austin Hughes · Unify

Shipped.

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A weekly note from the Lab. New agents. New workflows. What shipped, what broke, what's next. Founder Brand is the first thing. It won't be the last.

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