Turning founder content into pipeline.
Your LinkedIn could create more pipeline than your Clay tables and Instantly campaigns. You just need to engineer it. I reverse-engineer how the best founders did it. Then I build the system - with agents running the production and one operator making the calls.
Same story every time. Opened ChatGPT. Typed "write me a LinkedIn post." Got back three emojis, two em dashes, and a closing question nobody would answer. Rewrote half of it. Tried again the next day. The AI forgot everything. Fought it for a week. Gave up.
They were right to be frustrated. Untrained AI produces content that sounds like untrained AI. Scroll your feed and count the em dashes. Count the "I've been thinking a lot about..." openers. It's a tell you can spot in two seconds.
The fix is engineering. A voice profile built from the founder's actual posts. Content patterns reverse-engineered from founders who proved they work. Rules that catch the AI tells before anything ships. A system that remembers who you are and sounds like you every time.
That's what I built. The Voice Profile Builder is free. Start there.
Build your Voice Profile →LinkedIn impressions. One founder. Twelve months.
I built this by hand before I built the agents. One founder, consistent publishing, twelve months. Pipeline followed. So did hires, inbound deals, and podcast invitations nobody applied for. Every good thing that happened to the business traced back to the founder showing up on LinkedIn consistently.
That year taught me the system. I've since built five agents to run the production - Writer, Designer, Editor, Researcher, Router. They handle the work. I make the judgment calls they can't. Nothing ships without a human deciding it should.
The posts. The cadence. The formats. What the attention turned into - pipeline, hires, investors, speaking gigs. Real founders, real numbers, real patterns you can steal.
571 posts. 7.4 per month. $139M annualized pipeline from 2 people. His LinkedIn is the signal layer the outbound runs on.
519 posts. 490 avg likes. 94 avg comments. Pipeline starts in his feed before it hits a sales sequence.
Wednesday I reverse-engineer the playbook. Friday I ship the pattern rebuilt for your voice profile. Plug it in. Get a draft in your voice using a structure that already has the receipts. Plus my build log - what shipped, what broke, what's next.
Subscribe to Shipped →If you're running a company and you want the full system - voice profile, content cadence, outbound on your top accounts from your real domain - that's what I do. Two hours a week from you. The rest is handled.
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