GTM Engineer + Agent Operator.

Same role. Two names.

xAI calls it Systems and Agents. Whatever it is called, it is one job. I run it.

See the playbooks →Build your Voice Profile →

The GTM operational stack is broken.

You walk into a Monday standup and ask what the AI stack cost last month. You get four answers. None from the same dashboard. Two from people who didn't know the third tool existed.

Three Claude Pro subscriptions on three different cards. A Cursor seat the dev team is paying for that the SDR team uses for prospect research. An n8n workflow that runs every night and nobody can show you the YAML. Seven AI tools the company pays for. Four more that people pay for personally and expense.

None of it ladders to a number on the revenue line. None of it has an owner. The shadow stack is now the size of the real stack. Costs are not tracked. Outputs are not owned. Three months in, half the agents have drifted. Six months in, the team is paying for tools nobody uses and nobody can find the eval that justified them.

It is not a tooling problem. It is a role problem.

You do not fix this with another tool. You fix it with one person who can architect the systems and operate the agents.

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4M+

LinkedIn impressions. One founder. Twelve months.

Twelve months building one founder's LinkedIn by hand. Writing posts, editing for voice, tracking what landed, adjusting. Pipeline followed. Hires came through. Inbound deals showed up. Podcast invitations arrived that nobody applied for.

Then the AI-quit problem hit me too. Every founder I talked to had tried ChatGPT, hated the output, and given up. The fix was not better prompting. It was engineering. A voice profile built from the founder's actual posts. Anti-AI writing rules. Five agents to run the production: Writer, Designer, Editor, Researcher, Router. Each one with a written task definition, an eval framework, and a weekly optimization cycle.

The agents handle the production. I make the judgment calls they cannot. What to publish. Who to contact. What is good enough and what gets rewritten. Nothing ships without a human deciding it should.

This is the integrated role in production: GTM Engineer building the system, Agent Operator running the agents, founder brand as the proprietary input layer. One operator. One stack. Real numbers.

Playbooks

Every Wednesday I reverse-engineer one founder's LinkedIn.

The posts. The cadence. The formats. What the attention turned into - pipeline, hires, investors, speaking gigs. Real founders, real numbers, real patterns you can steal.

Austin Hughes · Unify

571 posts. 7.4 per month. $139M annualized pipeline from 2 people. His LinkedIn is the signal layer the outbound runs on.

Gal Aga · Aligned

519 posts. 490 avg likes. 94 avg comments. Pipeline starts in his feed before it hits a sales sequence.

See all playbooks →
Unscriptable.

Every Friday I ship you the pattern.

Wednesday I take apart one founder's LinkedIn. Friday I ship the pattern rebuilt for your voice profile. Plug it in. Get a draft in your voice using a structure that already has the receipts.

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I also build this with founders.

If you're running a company and you want the full system - voice profile, content cadence, outbound on your top accounts from your real domain - that's what I do. Two hours a week from you. The rest is handled.

Get in touch →