The portfolio piece

What the agents see.

A public demo of the audit the system runs. Plug in your site and your LinkedIn. The agents pull your last hundred posts, your engagement data, your competition, and your category. You get a full content brief back.

This isn't a sales call. It's a working demo of what an Agent Operator does on day one of a Founder Brand quarter.

The fit

Series A through C. AI startup. Under 100 people.

The audit takes real compute and real review time. I run one or two of these a week so the agents can do the work properly.

If you're building AI native applications and you're raising between $5M and $80M, you're the fit. If you're earlier, the agents will still run, but the playbook works best once you have a category and a wedge.

I'll respond within 24 hours either way.

The proof
4M+

impressions for one founder, in twelve months.

Before I built the agents, I did this work by hand for one founder. Twelve months. Four million impressions. The numbers held because the work was real.

The agents do the same work now. Faster. For more people. The audit is what they ship first.

If you want to see how I think about founder distribution before you submit, the weekly playbooks are public. Same analysis, different founders.

The deliverable

Four parts. Built from your actual content.

01

Your voice profile.

The agents pull your last hundred-plus LinkedIn posts and your homepage. They build a profile of how you actually sound. The phrases you use. The structures that work. The topics that get engagement. The patterns that don't.

This becomes the seed for everything else. Nothing in the brief is generic. Every line traces back to something you've already written.

02

The competitive audit.

Where you stack rank against your category on LinkedIn, AEO, SEO, YouTube, podcast, and community. Not a vanity comparison. The agents look at posting cadence, engagement velocity, search visibility for your category terms, video presence, and where the white space is for you specifically.

The output is a single map of who owns what, and the lane that's still open.

03

The brand kit.

The actual content. Five LinkedIn posts written in your voice, scheduled to your best posting times based on your engagement data. One infographic built around a piece of data only you have. One carousel covering a play your category cares about.

One viral attempt. A single post designed to break through, modeled on either something that worked for you before or a competitor pattern that maps to your market.

04

The 30-day plan.

The full calendar. LinkedIn posts and articles, YouTube scripts, podcast angles, community posts. Cadence, hooks, formats. Enough to cover a month of distribution without you writing anything from scratch.

The process

Three steps. No call required.

01

Plug in.

Your site URL, your LinkedIn profile, and a one-line note on what you're building. That's it.

02

I review fit.

I read every submission and either greenlight the audit or send a short note explaining why now isn't right. Usually same-day, always within 24 hours.

Once my digital Executive Assistant is live, this step moves to him.

03

The agents run.

Once it's greenlit, the agents go to work. A Reader, a Strategist, a Writer, and a Designer go through your content, your competition, and your category. Same agents that run the work for paying clients.

04

Get the brief.

Sent to your inbox as a private link. Read it. Use any of it. Schedule the five posts as-is if you want. Or don't. It's yours either way.

The honest part

The audit is the work. Subscribe to Shipped if you want more of it.

Most "free audits" are sales calls in disguise. This isn't.

I'm not taking new clients right now. The audit is here as a public demo of the system the agents run. Anyone can use it. Run it on your own brand. Use what's in the brief. Subscribe to Shipped if you want to follow what gets built next.

Common questions

How long does it take?

I get back to you within 24 hours on fit. From there, the agents go to work and the brief lands in your inbox shortly after.

What do I plug in?

Your site URL, your LinkedIn profile, and a one-line note on what you're building. No email permissions, no calendar access, no calls.

Will the posts actually sound like me?

Yes. The voice profile is built from your last hundred-plus posts. If they don't sound like you, the agents have failed and I'll tell you.

Will you pitch me after?

The brief includes a link to Founder Brand if you want it. No drip sequence, no cold call.

Can I just take the content and run?

Yes. The brief is yours. Schedule the five posts, use the carousel, run the calendar. I'd rather have you ship the work than sit on it.

Why limited to AI Series A through C?

The agents run on assumptions about your buyer, your wedge, and your category. Those assumptions hold cleanly inside that segment. Outside it, the work degrades. I'd rather refund you the time than ship something mediocre.

Why so few?

Because the review work matters. I screen every submission for fit and review every brief before it ships. One or two a week is the volume that lets the work stay good. If you're a fit and the slot's full, I'll tell you when the next one opens.

What's the catch?

No catch. The cost is compute and review time, not money I'd be charging anyway. The audit either earns the next conversation or it doesn't.

Ready

Run the audit.

Three inputs. The agents do the rest. Brief in your inbox once I greenlight.

Brief lands in your inbox within 24 hours. After that, you get Shipped on Fridays. That's it.