Audience to Leads
The best way to supercharge lead generation for you in 2024 (on LinkedIn).
Audience to Leads is
A service to help you design, build and activate your personal brand (on LinkedIn). You’ll walk away with the confidence in who you are, what you stand for and why everyone in your industry looks to you as the thought leader.
Design Phase
We’ll kickoff by digging into your story, topics, frameworks, ideas and opinions you’d like to share (and not share). From there we can determine how we want to build your brand.
Build Phase
This is where the fun begins. We’ll redesign your LinkedIn profile, create your content strategy & templates, define your posting cadence and engagement strategy (with others in the industry).
Activation Phase
And finally (but most importantly), we’ll get the hooks, content work on some growth hacking techniques to accelerate your success.
Audience to Leads
is for you if…
You’ve built an audience and are posting consistently on LinkedIn (but haven’t started your newsletter or a free opt-in)
If you’re not sure what to do next to turn your audience into leads – I can help you determine the best path forward. There are many options and it can be overwhelming.
You’re a CXO of a B2B SaaS Software company and you want to activate LinkedIn as a lead source for your sales team.
The world expects to hear from it’s leaders. Prospects, investors and employees expect to hear from you too and LinkedIn is the best place for you to do just that. I can help.
You’ve got a business website with a lot of traffic but you don’t have an email list or free opt-in.
The traditional lead magnets like a webinar, whitepaper or events your team has attended are just not cutting it – I get it because I was one of the reps calling all of them. There is a better way with a lead magnet that can. geta 30-50% opt-in rate. Check out Activate LinkedIn to see an example (that I wrote).
You’re posting consistently on LinkedIn but you’re sending your traffic to another site (without an opt-in).
Many leaders do this and are losing valuable leads that can be captured (and nurtured) with an educational email course (EEC). I can help you design, build and activate this for your audience.
When you get started
with Audience to Leads,
you’ll get:
Personal Brand Copilot
Becoming a thought leader in the space takes energy and time to design, build and activate. I am here to help you think through your story, topics, opinions, frameworks and ultimately design your unique voice that will attract leads, future employees and investors.
After spending thousands of dollars on courses, 1:1 coaching and spending endless hours conducting my own analysis on what works (and what doesn’t) for profile pages to convert views into leads – I’m confident I’ll be able to bring you into the 1% of profiles on LinkedIn.
I’ll break down my recommendations on what should be done with your header image, tagline, Featured and About Sections. You can spend hours messing with these pieces and with a little tweaking – it can have a massive impact on conversion from view to opt-in.
LinkedIn Profile Design & Build
I’ll break down my recommendations on what should be done with your header image, tagline, Featured and About Sections. You can spend hours messing with these pieces and with a little tweaking – it can have a massive impact on conversion from view to opt-in.
This will be a comprehensive breakdown showing you who your top competitors are (companies and individuals) that are active on LinkedIn. We’ll show you what their content strategy is, why it’s working and where you can fit into the mix to take your piece of the attention pie.
As someone who’s on LinkedIn every single day looking at new trends, creators and what’s working/not working, I can confidently say that I will deliver a clear and concise analysis so you can understand the right direction to go with your content strategy (to have the biggest impact in the market).
Evergreen Content Library
Once we’ve clarified your story (and voice), we’ll work on designing the right mix of infographics, carousels and text posts that allow you to have the biggest impact in your industry.
This will turn into an endless stream of content that can be reused and repurposed for your personal brand (however you see fit).
Your lead magnet is outdated and nobody wants it.
But that ends today.
This will be a comprehensive breakdown showing you who your top competitors are (companies and individuals) that are active on LinkedIn. We’ll show you what their content strategy is, why it’s working and where you can fit into the mix to take your piece of the attention pie.
As someone who’s on LinkedIn every single day looking at new trends, creators and what’s working/not working, I can confidently say that I will deliver a clear and concise analysis so you can understand the right direction to go with your content strategy (to have the biggest impact in the market).
*The average opt-in rate on a newsletter landing page is ~2%. With my lead magnet multiplier, you’ll be getting up to 25x the opt-in rate and leads with this strategy.
There are three different types
of Lead Magnet Multipliers….
Crash Course ->
Activate Creator Mode
A 5 day email course that will teach you how to escape the 9-5 by activating creator mode with Digital Writing.
Step-by-Step Guide->
LinkedIn Activation Blueprint
Create the Niche Of YOU and start building the pipeline for your business today.
Biggest Mistakes->
SaaS Founder’s LinkedIn Blueprint
The 5 biggest mistakes you will make turning on LinkedIn’s creator mode that lead to missing your commit to the board, not recruiting that key player you need, investors rejecting your pitch deck for the funding needed to survive and your competitors taking it all away from you (because they activated creator mode correctly).
This is a revenue-generating asset that will be used on your optimized LinkedIn profile (and any other web properties you’d like). This is built on a custom domain that is fully optimized for conversion.
Once we’ve done this, you’ll graduate from being a renter (to a full time owner) of your audience. This brilliant step will allow you to decide if you’re going to provide value in a weekly newsletter, broadcast funding rounds, company updates, key hiring needs or anything else you’d like.
