Hello - my name is
Andrew McGuire.

I’m a LinkedIn Ghostwriter transforming SaaS CEOs into thought leaders. Former SaaS executive building GTM teams. Activating the top 1% of brands in B2B tech with Audience to Leads.

My Story

From 2004 to 2021, I worked at Salesforce, Zendesk, Duo Security and Armorblox.

In 2022, after feeling completely burnt out, I decided to quit and do my own thing.

So, I’m living here in Bend, Oregon with my lovely wife and kids building a new life.  A life that is the less traveled path.  It creates that flexibility that everyone wants but tries to figure out how to get their entire career. 

With my experience as a GTM leader helping these companies through IPOs and acquisitions, I decided to help other CXOs turn their audience into leads (and increase their lead volume by 25x).

When I’m not doing any of this stuff, I’m probably in a contrast therapy session (dry sauna / cold plunge) or I’m doing an X3Bar workout.  Either way – it’ll be a fun ride so hang on!

I write about three topics
(on LinkedIn) to help you

Personal Branding

My point of view here is that it’s about the niche of you.  The future is about building an audience for you – it’s not about the company.  This creates leverage for you (now or in the future). creator mode with Digital Writing.

SaaS

It’s not 2020 anymore with 10x annual rev valuations.  Becoming lean and mean is the name of the game and I like talking about the new world of 2024 in SaaS. 

Demand Generation

Devoting my time to understanding how marketing, sales and customer success teams are finding new revenue sources. Yes – this does include talking about AI so get ready for some ChatGPT fun.

Four Ways
I can help you… 

Audience to Leads

A service to help you design, build and activate your personal brand (on LinkedIn).  You’ll walk away with the confidence in who you are, what you stand for and why everyone in your industry looks to you as the thought leader.

LinkedIn Activation Blueprint

Create the Niche of YOU and start building the pipeline for your business today. 

Activate Creator Mode

 A 5 day email course that will teach you how to escape the 9-5 by activating creator mode with Digital Writing.

The Subtle Leader

Unpacking thought-provoking books into 4-minute reads with actionable tips every Wednesday.

The Subtle Leader

Unpacking thought-provoking books into 4-minute reads with actionable tips every Wednesday.