From 11 LinkedIn Reactions To LinkedIn's Top Voice—Why Playing the Long Game Changes Everything

Episode Deep Dive

Feeling like quitting is natural, especially when nothing works.

Most people do. They get stuck in beginner hell for 3-6 months, staring at zero likes, zero followers, zero sales. The pain is real.

But here's what separates winners from everyone else - they understand something fundamental about success.

Even Morgan almost quit his SDR role three months in. But here’s what separates winners from quitters. 

The decision they make.

The answer is no. “If you do something for 10 years and you focus, you’ll be successful because you're gonna learn.”

Think about that for a second. Play the long game - not quick wins. 

Morgan tried everything - Facebook car videos in 2013, Periscope live streams, YouTube clips that went nowhere.

Then came LinkedIn.

"LinkedIn is the place," Morgan realized. No one was posting. The platform was wide open. But he still had doubts. At 22 years old, would anyone care what I have to say?

That's when Gary Vee gave him the advice that would shape his entire approach:

Simply share your SDR journey. Be real. People will connect with authenticity.

And he was right.

From a humble Henry David Thoreau quote that got 11 reactions in 2016, Morgan has built an empire of knowledge. He's trained teams at Salesforce, Google, Slack, and Snowflake.

But here's what most people miss about his success - it wasn't just about consistency. 

Yes, consistency is great but you need a system. A way to turn LinkedIn into a predictable pipeline machine. Here's what actually works:

1. Start With Clear Outcomes

Most people jump at LinkedIn without a compass. They post randomly, hoping something sticks. That's why they fail.

Your goals shape everything else - from what you post to who you connect with. But here's what matters: Don't just pick a goal. Pick the right one for your stage.

If you're starting out:

• Focus on building credibility through consistent, valuable content
• Create content that showcases your expertise without selling
• Engage with potential clients where they already hang out

If you're scaling:

• Create frameworks others can learn from
• Build systems to generate predictable pipeline
• Turn your content into a lead generation machine

Match your activities to your objectives. Every post, every comment, every DM should move you closer to your goal.

2. Build Your Strategic Network

LinkedIn success isn't about your content. It's about your community.

But building community isn't about mass connection requests. It's about strategic engagement that matters.

Create three core lists:

• Dream clients - who needs your solution most.
• Industry voices - who's already talking to your audience.
• Peers and partners - who serves the same audience differently.

Then, engage with purpose:

• Share real experiences that relate.
• Add unique insights to discussions.
• Ask thoughtful questions that advance the conversation.

Don't just write "Great post!" That's noise. Instead, build on their ideas. Share your perspective. Start real conversations.

3. Put Yourself Out There

Being uniquely you is your biggest advantage. But most people hide behind corporate speak and generic posts.

Cut through the noise. Show you're human.

Although text-based messages are great… but take it a step further…

• Send voice notes that showcase your personality.
• Record quick video messages that build real connection.
• Share personal insights that prove you've done the work.

Yes, it feels uncomfortable. That's the point.

But whether it's video, voice, or text, let your uniqueness and authenticity shine through.

Your uniqueness is your advantage. In a world of corporate templates and AI-generated messages, being genuinely you is what stands out.

Here’s what to share:

• How you're growing.
• What you're learning.
• Where you're struggling.
• Real solutions to real problems.

Your journey is your content.

But here's where things get interesting.

Most people hit a wall on LinkedIn because they become robots. Morgan learned this the hard way.

"I realized that midway through creating content in my career, I was becoming a robot. The only thing that I really cared about was my professional work. I didn't really care about any other hobbies. I really cared about doing other stuff."

Here’s the solution… 

This year, Morgan's learning Japanese. Playing pickleball. Hitting the gym. Why? Because being one-dimensional kills creativity. It makes your content stale. It drains your energy.

Think about it.

If you're just posting about work, you're missing the bigger picture. Your audience wants to connect with a human, not a LinkedIn algorithm.

Remember: Your success on LinkedIn won't happen overnight. But with consistency and the right system, it will happen.

Want more insights like this? Follow the GTM Snack Show for conversations with leaders who are actually doing the work.

Turn your LinkedIn presence into real pipeline. Start building today.

Morgan J Ingram's Storytelling Tactics Can Work For You Too