The guide below is going to help you understand how to turn your business idea of opening up a gym into a reality. I’ve always imagined having my own gym but never pulled the trigger on making it a reality. The below details are what I would do if I were to take the steps to setup and run my own business as a gym owner. I hope this really helps you with your journey on becoming a gym owner and looking forward to reading your business plan. If you decide it's time to make this a business, go read up on the best LLC services you can consider for doing this.
Create your Plan
Determine the potential profit in owning a gym
Profits are important because they help pay for your expenses as well as make your own money. It happens at the breakeven level if you exceed expenses. In gym ownership, it is possible for a gym to boost profits in several ways. A bigger membership in the gym increases profits. It would be $1000 per person a year for membership. Adding a new employee every week will boost your revenue to $468.90 yearly. There’s an alternate way to raise the rate.
You can also offer a gym membership that offers quality equipment once you start your own gym. As you build out your plan, it’s also important to rent space where you are going to start a gym. There will also be a point in time that you’ll need to split your business and personal expenses to make sure you’re clear about what was a business expense from your initial investment and what was a personal expense or one of your personal assets.
There will always be ongoing expenses too so make sure as you’re offering your gym’s services that you keep track of that in your business plans profit section.
Come up with a gym pricing strategy
What you charge is important and will be considered when determining what your competitor’s pricing is. Besides looking at your competition’s pricing model, you’ll want to figure out during your pre launch stages what your target market is going to be and what the business strategy will be. There are so many options for how you think about
Identify your fitness niche
The fitness niche has many different options. Browse this section below for your next fitness center.
Understand the startup costs involved in owning a gym
Startup costs may vary considerably based on location and size. This cost is anywhere from $10,000 to $100000 but could go up significantly. Depending on your plan you will need to find an appropriate business model.
There are a number of expenses to think about when considering being one of many gym owners.
- Fitness Equipment/Gym Equipment
- Free Weights
- Fitness Classes (and the instructor)
- Equipment Maintenance
- Gym Management Software
- Fitness Instructor (s)
- Gym Space
- Personal Trainers
- Membership Management
- Independent Contractors
Fill your space with the necessary fitness equipment. The type of equipment you’ll need will depend on the type of classes or services you offer. For example, if you offer yoga classes, you’ll need mats, blankets, and props. If you offer weight-lifting classes, you’ll need barbells, dumbbells, and weight plates. You may also need to purchase fitness machines like treadmills, ellipticals, and exercise bikes.
Don’t forget to also stock your gym with supplies like water bottles, towels, and first aid kits.
These are some of many potential costs that you’ll incur when thinking about your gym or fitness center that will require your time your own gym business. If you’re going to be a gym owner, it’s important to also meet as many of the gym owners as you can to network with. By having a network of gym owners you’ll be able to get help with understanding your potential marketing strategy and running a successful business that you will need in this industry.
Consider all your funding options
As you embark on this adventure there are options for you to consider ranging from a business credit or even a business loan. If you’re going one of the many small business owners looking for help from a bank you’ll need to really consider all the funding options of your own business.
The banks are going to want to having an understanding of your business expenses and whether you’re going to be running a successful gym.
You should also have in mind what kind of collateral you’re willing to put up for the loan and if the bank is going to be able to work with you.
Some other options for funding are:
Small Business Administration (SBA)
Local Chamber of Commerce
Friends and Family
There are a few key things to remember when thinking about the best way to fund your gym. You’ll need to have in mind what kind of business you’re trying to build, what’s the long-term goal, and do you think you can make a return on investment (ROI).
If you’re looking for help on how to open a gym the Small Business Administration (SBA) is a great resource and they have a number of programs that can assist you in funding your business.
The bottom line is that if you’re going to be successful in this industry it will take some time, dedication, and determination but with the right planning you can achieve your goals of owning a gym.
Write your business plan
Your gym should be a successful one and have an ambitious business strategy. A properly planned strategy helps guide your business to success, determine risks & help secure funding for expansion or growth. Please do not skip it. A business planning tool can also help you understand the market and costs of starting up – the difference between your gym and others. The following suggested blueprints can be found in your fitness program.
Most gym owners will have a business plan that will take into account their foot traffic, gym location, the fitness business and whether they have a fitness studio or if it’s just a new business with street access. It’s really hard to have a one size fits all business plan but it’s important for you to really take into account market research that will help you make decisions about how you’re going to make the most gym sales possible.
If you’re considering personal training, fitness instructors and bring in cardio equipment for your gym members you’ll really want to make sure you have a commercial space to do so.
Find a location for your gym
Once you decide what type of workout you would like to do it requires that you determine its size. The decision will depend upon how many clients you want to serve and the services you can provide – and it may also help you determine your destination. Also consider whether you want to use public transit and parking facilities. The location is important so you may have to pay more for getting it noticed.
The best way to open a gym is to find a location that is in close proximity to your potential customers. If you’re looking to open a gym in a city then you’ll want to be close to public transportation and have plenty of foot traffic. If you’re looking to open a gym in the suburbs then you’ll want to be close to a highway or have plenty of parking. The bottom line is that you want to make it as easy as possible for people to get to your gym.
When looking for the perfect location, also consider the competition. If there are already several gyms in the area, then you’ll need to find a way to make your gym stand out. One way to do this is to offer unique services or amenities that the other gyms don’t have.
You’ll also want to consider the price of renting or buying the property. If you’re on a tight budget, then you may want to look for a space that’s already set up for a gym, such as a vacant retail space or office space.
If you have the budget, then you may want to build out a custom space to ensure that it meets all of your needs.
Choose a business name
Naming your business may not appear so straightforward. When selecting names, try to keep them brief, but clear, descriptive of businesses, and able to draw attention. According to the type of business you select, a business can require registration and approval by your county’s local government. Find out the naming conventions for a variety of entities when naming the business.
There is a great business name generator that you can use here. I’d recommend taking a look at it and figuring out your fitness businesses name and how you’re planning on building your brand around it.
Get trained and accredited
Ensure that you are properly qualified and possess the right skills to start a fitness center. Your clients can rely on you not only for your appearance but for keeping the body healthy. There are many different personal trainer certification options available. Other types of fitness activities like yoga, Pilates, or aerobic training may also have their own certifications. You will also ensure the personnel employed are certified.
Form a Legal Entity
Pick a business structure
Your decision about forming an LLC, corporate or partnership will influence your daily operations, taxes and your potential risk. Choose business structures that balance protections with benefits. Four common companies are compared:
Register your business
Depending on where your gym operates, it may be necessary for you to register your business with your local authorities. To achieve that, an entity can apply to the Secretary of State or business office where it has business. Importantly, if you decide you want to conduct a business under a name that is different than a personal name (even if you are a sole-owner) your business is required to file a “doing business as you wish” application.
Get licenses and permits for your gym
Small enterprises must have an approved business license. Various businesses have different types, locations, or regulatory requirements in this area. The government regulates gym businesses in general. A typical example would be: Given the nature of health clubs you may also require special licenses. Keep track of your license renewal every few years.
Get Gym Insurance
You will want to protect your gym, customers, and staff with the right type of insurance. Depending on your business, you may need different types of policies. Here are some common types of coverage that a fitness center should consider:
- General liability insurance: This will protect you if someone is injured at your gym or if you’re sued for damages.
- Business property insurance: This will cover any damage to your gym’s property, such as equipment or the building itself.
- Professional liability insurance: This will protect you if a customer is injured while using your services or if you’re accused of professional negligence.
- Workers’ compensation insurance: This is required in most states if you have employees. It will cover their medical expenses and lost wages if they’re injured on the job.
- Property casualty insurance: This will protect you from any damage to your property that is not caused by fire, such as theft, vandalism, or natural disasters.
- Business interruption insurance: This will cover your lost income if you have to close your gym due to a covered event, such as a fire.Product liability insurance: This will protect you if someone is injured by a product you sell, such as workout equipment.
If you’re looking for the best small business insurance we have a few reviews that you can take a look at when you’re ready to start your own gym.
Define your Gym Brand
Creating a brand identity is key to success in the fitness industry. It will help you stand out from your competitors and attract the right customers. Your gym’s brand should be reflected in everything from your name and logo to your color scheme and website design.
Developing a marketing plan
Your marketing strategy should be designed to reach your target market and promote your unique selling proposition (USP). There are many different marketing channels you can use, including social media, print advertising, and public relations.
Some common marketing tactics used by gyms include:
- Group fitness classes
- Personal training
- Nutrition counseling
- Locker room amenities
- Equipment discounts
- Free guest passes
- Birthday specials
Opening a gym can be a great way to get involved in the fitness industry and help people reach their health goals. However, it’s important to do your research and plan carefully before starting your business. With the right preparation, you can set your gym up for success.
Create your Gym Website
Your gym’s website is one of your most important marketing tools. It’s the first place potential customers will go to learn more about your business, so it’s important to make a good impression.
Your website should be designed with your target market in mind. It should be easy to navigate and include clear calls to action. Be sure to include information about your services, prices, and contact information.
You can use your website to sell memberships, promote special offers, and drive traffic to your social media pages. You can also use it to showcase customer testimonials and success stories.
If you don’t have the time or resources to create a website yourself, you can hire a web designer or use a platform like WordPress to get started.
Using SEO for your new business
SEO is short for search engine optimization. It’s the process of improving your website’s ranking in the search engines, which will help people find it when they’re looking for businesses like yours.
There are many different factors that go into SEO, but some of the most important ones include using keyword-rich titles and descriptions, backlinking to high-quality websites, and creating fresh content regularly.
You can do your own SEO or hire an agency to help you. Either way, it’s important to stay up-to-date on the latest trends so you can keep your gym’s website visible in the search results.
Use Social Media to Promote your Gym
Social media is a great way to connect with potential and current customers. It’s also a powerful marketing tool that you can use to promote your gym and drive traffic to your website.
Some of the most popular social media platforms for businesses are Facebook, Twitter, and Instagram. You can use these platforms to post updates about your gym, share photos and videos, and run promotions.
You should also encourage your customers to leave reviews on your social media pages. Online reviews can be extremely helpful in attracting new customers and growing your business.
To get started, create accounts on the social media platforms you want to use and start posting content that will appeal to your target market. Be sure to include links back to your website and use relevant hashtags to reach a wider audience.
Developing a PR strategy
Public relations is the process of managing your reputation and promoting your brand to the public. It’s a important part of any marketing strategy, but it’s especially important for new businesses.
Some common PR activities include writing press releases, organizing media events, and giving interviews. You can also use social media to help get your gym’s name out there.
To get started, create a list of media outlets that you want to target, such as local newspapers and TV stations. Then, start reaching out to them and pitching your story ideas.
You can also hire a PR agency to help you with this process.
Get a Business Bank Account
It’s important to keep your personal and business finances separate. Opening a business bank account is a good way to do this. It will also help you manage your finances more effectively and make it easier to track your expenses.
When you’re looking for a business bank, look for one that offers low fees, high interest rates, and good customer service. You should also consider whether you want an online or brick-and-mortar bank.
Once you’ve found a few banks that meet your needs, compare their offers and choose the one that’s best for your business.
These are just some of the things you need to do to open up your own gym. For more information, please take a look at the best business bank accounts we’ve reviewed for your needs.
Find Your Ideal Customer
The best way to find your first clients is to start with your personal network. This can be friends, family, acquaintances, or anyone else you know who might be interested in your services.
You can also reach out to local businesses and organizations that might need your services. For example, if you’re a personal trainer, you can contact companies and offer to give their employees free fitness assessments.
Another way to find clients is to use online platforms like Thumbtack or Craigslist. These websites can be a great way to connect with potential customers in your area.
Finally, you can also promote your business through print or online advertising. This can be expensive, but it can be a good way to reach a large number of potential customers all at once.
When you’re first starting out, it’s important to focus on quality over quantity. So, don’t try to sign up too many clients right away. Instead, focus on finding a few good clients that you can build a long-term relationship with.
How much money would it take to open a gym?
Think about $10,000 for a personal studio to $500,000 for a full-sized commercial gym. Keep an eye out for discounts when purchasing equipment as an integral piece. Certification is important. If you’re really going to open up a gym, you need to really focus on having enough money to do so and that requires having a line of credit to allow you to do so.
What are the steps to opening a gym?
The steps to opening a gym business are above and you’ll need to make sure you get a business plan organized to make the best of it. It’s important to follow all the right steps and make it a priority for your team. Without following these steps you may end up in a bad situation as a business owner.
Is opening a gym a good investment?
A gym investment requires huge amounts of money and a lot a person can risk with their good credit history. You will need time and effort to get the job done but you can only earn small profits. Everyone always wants to be in shape but you could also consider looking at the best home gym equipment too if you really do want to offer people multiple options but it’s really up to you.
The fitness industry in America
The fitness industry has grown rapidly. U.S. revenues have topped $27bn in the past year. Recent campaigns that aim towards reducing obesity along with trends towards health and fitness have boosted the growth.
Several local gym niches are available because of the low competition in local areas. Only 18 percent of the overall business in the 2017-2019 financial year were generated by the top four largest players in the fitness industry, with fewer than 1% of the total sales. Many gyms and fitness centers have minimal staff so they can reduce the startup costs and barriers.
There are many ways the fitness industry makes money. There are small businesses that have group classes, gym memberships, proper training and potentially even some yoga classes too. As you go through your journey in the fitness industry, make sure you look at every corner of the industry as you explore your options.
The fitness industry is always changing so make sure you read up on what the latest trends are and focus on having the right gear in the facility for those that are in need of having options at home or in the gym.
Thanks for getting this far and reading through my detailed description of how to start a gym. I appreciate you reading and look forward to seeing another gym open because of the information you were able to gather in this article.
Form your gym LLC
ZenBusiness is the easiest way to setup your legal structure for your gym.