The GTM MCP Directory
Directory / Community & Dark Social / Metricool

Metricool

Official MCP Free to start Community & Dark Social RESEARCHED Checked 2026-09-07
RESEARCHED Facts from public sources with URLs. No usage claims. Nobody has run this tool. The other tier is BENCH-TESTED, which means Andrew personally ran the tool on a stated date and cannot be bought at any price. Across the whole directory that count is 1.

Vendor: metricool.com · entry id 15-metricool · source 15-community-dark-social.md line 350

What it does
A social media management and analytics tool (scheduling, analytics, competitor tracking and ad-campaign monitoring across Instagram, Facebook, X, LinkedIn, TikTok, YouTube and Meta, Google and TikTok Ads) for brands and agencies.
AI features, separated from automation with an AI label on it
The MCP server exposes 20 or more tools (get_analytics, get_metrics, post_schedule_post, update_schedule_post, get_network_competitors and per-network content reads) to whatever agent connects; the vendor's own AI copy assistance in the composer was not verified this pass. The analytics and scheduling core is not AI.
RevOps role
The social publishing and listening layer of dark-social GTM; an agent can read post and competitor analytics and schedule posts from the same connector.
MCP server
Status bucket
Official MCP
Auth
oauth (browser authorisation in clients that support remote OAuth MCP) or a METRICOOL_USER_TOKEN plus METRICOOL_USER_ID header pair from account settings (used for n8n and the local Python package).
Parsed URLs
4 found in the mcp_url field
Endpoint probe
not probed yet

The vendor ships and maintains the server itself. A wrapper built by Zapier, Composio or a similar third party does not count as official. The status was established on 2026-09-07 and the MCP URL has not been probed live yet.

mcp_status, verbatim from the file:

official

mcp_url, verbatim from the file:

https://ai.metricool.com/mcp (docs: https://help.metricool.com/how-to-connect-metricools-mcp-eqp9h; FAQ: https://help.metricool.com/faqs-about-the-metricool-mcp-1i3w0; open-source local server: https://github.com/metricool/mcp-metricool)

What this server exposes

Not harvested yet. Unmeasured, not empty: nobody has read this server's tool list, so this page says nothing about what it exposes.

141 of the 741 entries that record an official or community MCP server carry a harvested tool list. The other 600 are unmeasured, which is not the same as empty. Harvest last run 2026-09-27. The full roll up is on the tools index.

Command line

No CLI found by the 2026-09-27 harvest across vendor docs, npm, PyPI, Homebrew and GitHub. That is a probe result, not proof of absence.

Access gate
Gate bucket
Free to start
Can a solo operator reach it
Yes, without talking to anyone

api_gate, verbatim from the file:

free (for MCP) - the vendor FAQ states "MCP is an AI client connector for natural language. It works on any plan, including Free. The Metricool API is for programmatic HTTP access and is available only on Advanced and Custom." The pricing page lists Free $0, Starter from about $16 to $20/month, Advanced from about $43 to $67/month (currency dependent) and Custom, and its feature table shows "Metricool API (Zapier, Make, and MCP)" as an Advanced-and-above line.

API documentation

No documentation URL recorded.

727 of 1252 entries are in the same position. Blank is legal and it is published as blank.

GitHub health

Not measured. github_url, github_stars, github_last_commit and github_archived are null on every entry in this build.

The refresh rail specced in SPEC section 7.2 has not been run. An unstamped star count is a lie, so nothing is shown rather than something stale.

A github.com URL already appears somewhere in this entry, which is a seed for that rail and not a measurement of repo health:

On GitHub

github.com/metricool tied to the vendor by rule 2, account website https://metricool.com has the vendor's domain, confidence strong

Public repositories
0, forks excluded, as read on 2026-09-08
Mention MCP
0 of them
Look like CLIs
0 of them
Latest push
not recorded

Kind is a heuristic guessed from the repository name, topics and description, not a fact the vendor stated. A repository count is activity, not a verdict. Read 2026-09-08.

Jobs it can do

No job tag on this entry.

981 of 1,252 entries are untagged. An empty list here means nobody has tagged this, not that the tool does nothing. The vocabulary is closed, so a tool whose job is genuinely not in it stays blank rather than being forced into the nearest tag.

Sources

5 source URLs. Raw sources field, verbatim:

https://help.metricool.com/how-to-connect-metricools-mcp-eqp9h, https://help.metricool.com/faqs-about-the-metricool-mcp-1i3w0, https://metricool.com/pricing/, https://www.metricool.com/mcp/, https://ai.metricool.com/mcp

Notes, verbatim from the file
Verified 2026-09-07: POST of an MCP initialize to https://ai.metricool.com/mcp returned HTTP 401 with JSON reading "This endpoint requires authentication"; the control POST to /zzz-not-a-route returned 404 with a JSON body naming the path. Live first-party auth-gated server. The vendor's own pages disagree on the gate: the help-centre FAQ says MCP "works on any plan, including Free" and only the HTTP API needs Advanced, while the pricing page's feature table lists "Metricool API (Zapier, Make, and MCP)" under Advanced and above. Both statements are recorded; the api_gate follows the FAQ, which is the more specific page, and the pricing-table line is flagged as the contradiction a buyer should test on a Free account. The www.metricool.com/mcp/ page served in Spanish on this date. 2026-09-07: https://ai.metricool.com/mcp returned 401 to an MCP initialize POST (https://ai.metricool.com/mcp).
Provenance
Entry id
15-metricool
Source file
15-community-dark-social.md
Source line
350
Tier
RESEARCHED
last_checked
2026-09-07
Data baked
2026-09-27

Every field above is rendered from directory.json exactly as the build produced it. Nothing is summarised and nothing is dropped. The one change made at render time is typographic and it is disclosed on the methodology page.