Directory / Community & Dark Social / Hootsuite (Social OS)

Hootsuite (Social OS)

Official MCP Paid, self-serve Community & Dark Social RESEARCHED Checked 2026-09-07

RESEARCHED Facts from public sources with URLs. No usage claims. Nobody has run this tool. The other tier is BENCH-TESTED, which means Andrew personally ran the tool on a stated date and cannot be bought at any price. Across the whole directory that count is 1.

Vendor: hootsuite.com · entry id 15-hootsuite · source 15-community-dark-social.md line 330

What it does

A social-media management suite split into four named products, each with its own MCP server: Perch for content creation, planning and publishing, Nest for social inbox and customer care, Lumen for listening and insights, and Parliament for employee advocacy.

AI features, separated from automation with an AI label on it

"Wisdom" is the vendor's social-first AI layer across the suite, and the listening product is the Talkwalker technology Hootsuite acquired. The MCP servers themselves are access surfaces; the vendor's framing is that the chat client becomes the interface, so the reasoning happens in the AI tool rather than in Hootsuite.

RevOps role

The publishing, inbox and listening layer for a company-level social motion, and, unusually for this category, one where the listening data and the inbox are reachable by an agent through separate scoped servers rather than one blanket connection.

MCP server

Status bucket

Official MCP

Auth

oauth. The vendor's setup steps end with "Sign in with your Hootsuite workspace when prompted. Authorization is one-time."

Parsed URLs

5 found in the mcp_url field

Endpoint probe

not probed yet

The vendor ships and maintains the server itself. A wrapper built by Zapier, Composio or a similar third party does not count as official. The status was established on 2026-09-07 and the MCP URL has not been probed live yet.

mcp_status, verbatim from the file:

official

mcp_url, verbatim from the file:

https://mcp.hootsuite.com/perch, https://mcp.hootsuite.com/nest, https://mcp.hootsuite.com/lumen and https://mcp.hootsuite.com/parliament (docs: https://www.hootsuite.com/integrations/mcp)

What this server exposes

Not harvested yet. Unmeasured, not empty: nobody has read this server's tool list, so this page says nothing about what it exposes.

141 of the 741 entries that record an official or community MCP server carry a harvested tool list. The other 600 are unmeasured, which is not the same as empty. Harvest last run 2026-09-27. The full roll up is on the tools index.

Command line

No CLI found by the 2026-09-27 harvest across vendor docs, npm, PyPI, Homebrew and GitHub. That is a probe result, not proof of absence.

Access gate

Gate bucket

Paid, self-serve

Can a solo operator reach it

Yes, by paying, no sales call

api_gate, verbatim from the file:

paid - the vendor's plans page states "Paid plans start at $99 for a Standard plan, $199 for a Professional plan, and range up to $399 for an Advanced plan", with Enterprise routed to "Contact for pricing", and offers a 14-day free trial that its own FAQ confirms needs no credit card and does not auto-charge. The MCP servers carry no separate price and no plan floor is published for them.

API documentation

No documentation URL recorded.

727 of 1252 entries are in the same position. Blank is legal and it is published as blank.

GitHub health

Not measured. github_url, github_stars, github_last_commit and github_archived are null on every entry in this build.

The refresh rail specced in SPEC section 7.2 has not been run. An unstamped star count is a lie, so nothing is shown rather than something stale.

On GitHub

github.com/hootsuite tied to the vendor by rule 3, account website code.hootsuite.com has the vendor's domain, confidence strong

Public repositories

12, forks excluded, as read on 2026-09-08

Mention MCP

0 of them

Look like CLIs

0 of them

Latest push

2026-07-28

The five most recently pushed, on 2026-09-08:

Repository	Kind	Description	Stars	Pushed	Latest release
copyable-macro	other	Copyable is a Swift Macro used to bring Kotlin's `copy` functionality to Swift.	6	2026-07-28	v1.1.0
embedded-apps-template	docs or examples	Embedded sample app	0	2026-04-20
token-ui	app	Text input components that allows to add 'tokens' rendered as pills.	42	2026-03-10	v8.3.4
nachos	other	Material Chips for Android	448	2025-12-16	2.0.0
hootsuite-app-express	docs or examples	Sample Hootsuite app directory app using Express and Node.js	0	2025-08-27

Kind is a heuristic guessed from the repository name, topics and description, not a fact the vendor stated. A repository count is activity, not a verdict. Read 2026-09-08.

Jobs it can do

No job tag on this entry.

981 of 1,252 entries are untagged. An empty list here means nobody has tagged this, not that the tool does nothing. The vocabulary is closed, so a tool whose job is genuinely not in it stays blank rather than being forced into the nearest tag.

Sources

3 source URLs. Raw sources field, verbatim:

https://www.hootsuite.com/integrations/mcp, https://www.hootsuite.com/plans, https://mcp.hootsuite.com/perch

Notes, verbatim from the file

Verified 2026-09-07: POST of an MCP initialize to https://mcp.hootsuite.com/perch returned HTTP 401 with {"error":"no_suitable_provider","error_description":"No OAuth provider is configured to handle this request"}, confirming a live OAuth-gated server; the other three addresses are printed on the same vendor page and follow the same pattern. FOUR SCOPED SERVERS, NOT ONE, which is the same governance pattern Zoho CRM uses in 06-revops-infra.md and is worth naming as an emerging design: an operator connects only the surface a task needs, so a listening agent never holds publishing rights. CROSS-FILE CORRECTION FLAGGED, NOT MADE: the Lumen server is the Talkwalker listening product, and this file already carries a separate "Talkwalker (Lumen by Talkwalker)" entry. Those two entries now describe overlapping products under two vendor names and should be reconciled by the directory maintainer, either as a declared cross-listing in INDEX.md or as a merge; that decision is editorial and is not made here. The vendor states setup is "no technical setup required" for ChatGPT and Claude via pre-built connectors, with a manual server-URL path for Gemini and Copilot. Publishing and inbox write access are both in scope, so an agent connected to Perch or Nest can post publicly and reply to customers. 2026-09-07: All four documented Social OS servers answered 401 to an MCP initialize POST: https://mcp.hootsuite.com/perch, /nest, /lumen and /parliament (https://mcp.hootsuite.com/perch).

Provenance

Entry id

15-hootsuite

Source file

15-community-dark-social.md

Source line

330

Tier

RESEARCHED

last_checked

2026-09-07

Data baked

2026-09-27

Every field above is rendered from directory.json exactly as the build produced it. Nothing is summarised and nothing is dropped. The one change made at render time is typographic and it is disclosed on the methodology page.