How Dan Go Built 2.3M Online Following Helping Busy CEOs Get Fit in 90-Minute
Learn How Founders Build Their Brand, Content Strategy and Create Viral Moments.
*This is Dan's total engagement numbers from his 4-year journey (through November 18, 2024)
Introduction
Do you ever feel like you're too busy to get in shape? Or maybe you think it's too late to transform your body?
That's exactly what Dan Go thought before he became the go-to fitness coach for busy entrepreneurs.
But here's the wild part - Dan's story isn't just about fitness. It's about proving that with the right mindset, you can achieve anything... even when life throws its worst at you.
At 20, Dan was a high school dropout, spending his days playing video games and chain-smoking cigarettes.
And yes, he also partied… a lot!
By 24, he'd lost his mom. Later, his brother passed away too. Most people would've crumbled. Well, he did… He was overwhelmed by his setbacks… Until he made the most important decision of his entire life.
Instead of letting these setbacks define him, he channeled it into a mission that would change thousands of lives - including his own.
"Some of the best decisions I've made - Taking ownership of my results, leaving my corporate job, marrying my wife, having a child, starting a business, selling that business, spending lockdown in Central America, becoming the fitness coach to entrepreneurs."
Today, Dan isn't just another fitness coach. He's THE guy entrepreneurs trust to help them get lean without living in the gym. The transformation expert who proves you can build a killer body while building an empire.
And trust me, the numbers back it up:
- LinkedIn: 381,000+ followers
- Instagram: 583,000+ followers
- X (Twitter): 725,000+ followers
- Threads: 173,000+ followers
- YouTube: 157,000+ subscribers
- Newsletter: 355,000+ subscribers
That's over 2.3 million followers across platforms. Pretty mind-blowing for someone who once couldn't run a full court without gasping for air.
But here's what makes Dan's story fascinating - he built this empire by going against every piece of conventional fitness advice. Instead of preaching 2-hour gym sessions and strict diets, he helps busy entrepreneurs get lean in just 90 minutes per week.
His approach... simple systems that work for people who don't have time to make fitness their whole life.
From building (and selling) one of Toronto’s top training centers to launching Lean Body 90 - a program helping entrepreneurs transform their bodies in 90 days - Dan's journey proves one thing: Success isn't about working harder; it's about building better systems that work with your life, not against it.
His message resonates so hard that his content regularly explodes online. His posts regularly go viral, with his most popular tweet hitting 84M+ views. On LinkedIn alone, he went from getting zero engagement to consistently pulling 10,000+ reactions per post.
But Dan's impact goes deeper than likes and views. He's fundamentally changing how busy entrepreneurs think about fitness. He's showing them that peak physical performance and business success aren't an either/or choice. You can crush it in both - without sacrificing your life or sanity.
Ready to see exactly how a video game-loving high school dropout became the most trusted fitness coach for entrepreneurs worldwide?
Let's break down exactly how Dan did it...
How Dan Makes Money
When it comes to making money, one thing matters more than anything else: knowing exactly who you're selling to. Dan Go nailed this from day one.
While thousands of fitness bros and bodybuilders follow him for tips, Dan made it crystal clear - they're not his target market. Here’s his ICP… busy entrepreneurs who want to get lean without living in the gym.
"It's NOT for fitness bros who can dedicate their entire lives to getting fit," Dan announced in his first course launch. "It's for busy entrepreneurs/professionals who want to get lean in a simple way that fits their life."
And he didn't just tell them - he showed them. Dan's before-and-after pictures became his most powerful sales tool. Nothing sells transformation like proving you've done it yourself.
Today, Dan has built multiple income streams:
- Personal training for busy CEOs.
- Lean Body 90 premium program.
- Real estate investments.
- Speaking engagements.
- Brand partnerships.
But his genius lies in how perfectly his business model aligns with his target market:
- Simple systems that scale.
- Short workouts for busy people.
- Premium pricing that signals quality.
- Clear results in a defined timeframe.
Let’s break it down…
Personal Fitness Trainer
Dan's journey to becoming a top fitness trainer started with a risky move - quitting his corporate job against everyone's advice. Within two years of starting as a gym trainer, he became the top performer at the gym.
But Dan saw a bigger opportunity. Instead of waiting for clients to come to him, he started making house calls. This hustle taught him something valuable: busy professionals will pay premium prices for convenience.
This insight led him to open his own gym - one of the top training centers in Canada. Over 11 years, he built it into a 7-figure business, making it one of Toronto's top fitness facilities before selling it in December 2018.
And yes, he also invested in real estate.
Premium Courses
In March 2023, Dan launched his flagship program: Lean Body 90. The name itself reveals his marketing genius:
"Lean Body" - what entrepreneurs want
"90" - how long it takes
The program promises something seemingly impossible: getting lean in just 90 minutes per week through three 30-minute metabolic workouts. When he launched, Dan offered a $50 early-bird discount to his first 100 students - classic scarcity marketing.
Today, the program costs $397 for 90 days, and entrepreneurs happily pay because:
- The system is proven through Dan's own transformation
- The price point is a no-brainer for their income level
- The time commitment fits their packed schedule
- The results are tailored to their lifestyle
But perhaps most impressively, he did it all while practicing what he preaches - working smarter, not harder.
The Platform Jumps
Dan’s approach to platform expansion shows a level of strategic thinking that most miss. Instead of spreading himself thin, he grew one platform, and without wasting time, then methodically expanded to others with a clear purpose: finding and serving his ideal customers.
Today, Dan's empire spans multiple platforms, each playing a specific role in his business ecosystem.
Let's break down exactly how he built this multi-platform presence simultaneously.
x (twitter)
This was like the original testing ground for Dan. Twitter seems to be his first love. In posts from May and July 2021, he revealed that his LinkedIn success came after testing the waters on Twitter first.
But this wasn't just random platform-hopping. Dan's start on LinkedIn was deeply strategic. He realized something crucial - while Twitter gave him reach, LinkedIn gave him the right reach.
After all, where are you more likely to find busy entrepreneurs looking to get fit without sacrificing their business?
Twitter's great for viral content, but LinkedIn is where the CEOs hang out.
While growing his LinkedIn presence, Dan continued to dominate Twitter:
- 7,500+ posts since 2021.
- 1.2B+ cumulative views.
- 10.7M+ total likes.
- 1.4M+ reposts.
- 443k+ replies.
- Highest viewed single post: 84M+ views.
His most viral tweet dropped on June 11, 2024: "I'm 44. If you're still in your 20's, read this..."
This single post exploded with…
- 73.3M views
- 397,306 likes
- 69,810 reposts
Here’s what makes this even more impressive… he posted two other tweets that same day. This wasn't a one-hit wonder - it was part of a consistent content strategy.
YouTube
When Dan first mentioned YouTube on LinkedIn in November 2022, it seemed like a new venture. But here's something most people don't know - he'd actually joined the platform back in March 2011.
However, joining a platform and building on it are two very different things.
Dan's first YouTube appearance came in September 2019 - a simple 1.5-minute video showing him doing stretches in a gym.
Not exactly the kind of content that builds empires. In fact, if we're being honest, this video barely counts in his content creator journey. It’s got only 379 views in 5 years.
The real YouTube story started on August 18, 2022, when Dan dropped a video that would change everything: "I Did No Fap & Quit Porn For 8 Years. Here's What Happened..." This hour-long podcast featuring Danny Miranda pulled in 6.7k likes and marked the true beginning of his YouTube journey.
Since then, Dan's been consistently sharing two types of content:
- Motivational videos for success in life and business.
- Educational videos about fitness and entrepreneurship.
- Long-form podcast episodes featuring deep conversations.
The numbers tell the story of his growth:
As of November 2024…
- 230 total videos
- 7.5M+ total views
- Most viral video: 3.3M views and 225k likes
But here's where Dan's platform strategy gets interesting - he doesn't treat YouTube as an isolated channel. Every video becomes content for other platforms. He regularly shares clips on LinkedIn, driving his established audience to his channel.
This cross-platform promotion creates a flywheel effect, building momentum across his entire content ecosystem.
The High Performance Founder Podcast
While building his social media empire, Dan launched something that would become central to his brand - the High Performance Founder podcast.
Unlike typical fitness podcasts, this weekly show specifically targets entrepreneurs, teaching them how to build peak physical performance without sacrificing their business.
By September 27, 2021, he'd already hit 10,000 downloads. But the real genius was how he used LinkedIn to fuel podcast growth. Every new episode gets a strategic LinkedIn post with compelling teasers that drive his audience to listen.
This isn't just cross-promotion - it's strategic content syndication that strengthens both platforms while serving his core audience.
Instagram & Threads
On Instagram, Dan's built an empire of 582k followers through 928 posts.
But here's the brilliant part - he doesn't create unique content for Instagram. Instead, he repurposes his winning Twitter content, sharing screenshots that have already proven successful.
His Instagram strategy focuses Twitter screenshots that went viral and short video clips from his YouTube content.
Some of his shorts regularly hit 200k+ likes, proving his content resonates just as strongly with his Instagram audience as it does on other platforms.
Threads became another success story, with 173k followers engaging with his twice-daily posts.
Dan maintains the same aggressive posting schedule here, often sharing identical content that performed well on other platforms.
It's not lazy - it's efficient scaling of proven content.
Newsletter
Here's where Dan's platform strategy truly shines - his newsletter.
When he first mentioned it on LinkedIn (September 11, 2022), he had 35,000 subscribers. And today… that number has exploded to 355,000+.
What makes Dan's newsletter different?
Everything…
- Sends thrice per week (now twice).
- Uses social proof by showing subscriber growth.
- Saves premium content for newsletter subscribers.
- Keeps reads under 4 minutes (respecting his audience's time).
- Drops high-resolution PDFs of cheat sheets shared on LinkedIn.
- Clearly states benefits upfront (get lean, boost energy, improve health).
Watch this growth trajectory:
October 2022: 45k
February 2023: 60k
June 2023: 107k
October 2023: 170k
February 2024: 223k
May 2024: 275k
November 2024: 355k
His newsletter promotion strategy is just too good. He teases content in LinkedIn posts. Like this…
"Ps. The final one about testosterone is for my male audience. I will write a deep dive on this topic in my newsletter. Join 45,000+ others who will get it!"
"Every week I give tips on getting lean, increasing energy & improve flexibility. Join 60,000+ subscribers..."
"Every week I send an email on how to create a high-performing body in a way that fits your lifestyle. Join 107,000+ subscribers "
But here his most genius move…
When he launched his course in March 2023, he automated newsletter signups with course registrations. Every course sign-up automatically joins his newsletter list.
Plus, all his social profiles funnel traffic to his newsletter.
The Multi-Platform Synergy
What makes Dan's multi-platform strategy work isn't just his presence on each platform - it's how he makes them work together in a seamless ecosystem…
See how he redesigns each platform to work for his brand:
- X (Twitter): Testing ground for content.
- LinkedIn: Professional audience engagement.
- YouTube: Deep-dive content and authority building.
- Instagram/Threads: Visual reinforcement and reach.
- Newsletter: Direct relationship building and sales offers.
- Podcast: Authority building and thought leadership conversations.
This isn't random posting across platforms - it's a carefully orchestrated system where each platform plays a specific role.
And here’s exactly how he does it…
- Tests content ideas on X first.
- Repurposes viral tweets for LinkedIn.
- Turns viral posts into YouTube videos.
- Shares video shorts on Instagram/Threads.
- Uses all platforms to drive newsletter growth.
- Converts newsletter subscribers into paying clients.
Most importantly, Dan never loses sight of his core mission across platforms: helping busy entrepreneurs get fit without living in the gym. Whether it's a tweet, YouTube video, or newsletter, every piece of content serves this singular purpose.
By building his personal brand and expanding strategically, Dan built something most creators only dream of - a truly synergistic content empire where each platform strengthens the others.
And here’s the result… a 2.3M+ following across platforms, a thriving newsletter, and a business that keeps growing through organic content alone.
The Attention Timeline
When many creators start posting on LinkedIn, they throw random content at the wall and hope something sticks. They gain a bit of traction, then slowly figure out their voice and niche.
Not Dan Go.
From his very first LinkedIn post in July 2019, Dan knew exactly what he was doing. While he hadn't mastered consistency yet, his niche was crystal clear from day one.
Let's check out his first post:
"𝐁𝐨𝐝𝐲 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐒𝐔𝐂𝐂𝐄𝐒𝐒 𝐂𝐡𝐞𝐜𝐤𝐥𝐢𝐬𝐭."
It pulled in just 9 reactions and 2 comments, but this post was remarkable on multiple levels
- Perfect hook.
- Strategic emoji use.
- Real, actionable value.
- Clean spacing and formatting.
- Smart use of capitalization for emphasis.
- Ended with a nice selfie (I just love the post).
Looking at this post, you'd think Dan was about to build momentum. He had the writing chops, understood formatting, and knew his audience. But here's what actually happened - he posted 4 more times that July, then vanished for over a year.
His next appearance was on September 3, 2020, with "Fat proof your body." Another technically perfect post that got just 8 reactions.
Dan used the ascending format - starting with short lines and building to longer ones. The execution was flawless, but the engagement was practically zero.
That post in September was his only contribution for all of 2020. Think about that - first year, 5 posts. Second year… just one.
After that September post, Dan disappeared again for 8 months. When he finally returned in 2021, he tried a different approach with a personal reintroduction:
"Hi my name is Dan.
I used to be lazy & quite out of shape. I'd smoke cigarettes & play video games daily."
He closed with…
"Nice to meet you and look forward to interacting with you."
It was a personal, vulnerable, and inviting connection. He even included powerful before-and-after transformation photos.
And the result… nothing. Complete silence. It was like shouting into the void.
Here's why - you can't disappear for months at a time and expect LinkedIn to roll out the red carpet when you return. The platform rewards consistency above all else.
But Dan didn't let the silence stop him. Throughout 2021, he kept posting, even if sporadically.
By year's end, his numbers told the story of persistence: 80 posts generating 1,697 reactions, 284 comments, and 42 reposts.
His biggest win that year came on June 10 with a post that hit differently…
"I thought changing careers at 24 years old was too late." This one pulled 372 reactions, 18 comments, and 11 reposts - not viral numbers, but progress.
During this time, Dan started sharing video demonstrations of simple workout routines. Smart move. By giving away valuable content for free, he was building trust. When people use your free advice and see results, they're more likely to pay for your premium offerings.
Then in 2022, while Dan started posting more regularly in January, August marked the real turning point - he committed to posting every single day. The transformation in his numbers was stunning.
In just one year…
- 316 total posts
- 228,000+ reactions
- 20,000+ comments
- 8,000+ reposts
Just one month after starting daily posts in August, Dan crossed the 500-reaction mark.
But here's where it gets crazy - four days later, he smashed past 5,000 reactions.
Here’s the post that crossed the 500 engagement bar for the first time.
And Dan opened this post with a hard knock…
“You can fake wealth. You can fake wisdom. You can't fake having a fit body.” (674 reactions, 68 comments, 11 reposts)
The copy is well written, pinching raw nerves.
He also included a screenshot of his Twitter post as the post image.
All of these, plus the ripple effect of consistent posting… changed Dan’s game in September 2022.
And yes, he started replying to all his comments!
And now to the post that jumped him to 5k likes. This post is just a pure counterintuitive approach to weight loss…
"Instead of trying to lose weight do this instead:
Focus on setting new habits."
That single post exploded - 5,952 reactions, 210 comments, 1,063 reposts.
What made it work?
Beyond consistency, the post had…
- Incredible hook
- Counterintuitive approach
- Perfect post image from Twitter post.
- Simple breakdown, spaced, and good copywriting.
- Building on James Clear’s “Atomic Habit” (widely accepted) principles.
But Dan was just getting started. Look at what happened in the days that followed:
Next day: 6,794 likes
Day after: 6,446 likes
Following day: 6,364 likes
Day after that: 7,440 likes
Around this time, Dan started experimenting with different formats. He wasn't just posting text anymore - he added carousel posts to his mix. By December 5, 2022, he'd hit another milestone, 13k likes, with a simple yet powerful post about athletes that resonated across life, business, sports, and family.
Then 2023 arrived, and Dan had momentum on his side. He doubled down on consistency, posting not just daily but often twice a day.
And the result is mindblowing…
- 731 posts (more than double his 2022 output)
- 1,190,919 reactions (5x increase from 2022)
- 94,190 comments
- 38,411 reposts
On March 2, 2023, Dan dropped what would become his most viral post to date:
"If you sit at a desk for more than 6 hours a day, read this:"
Here’s the genius of this carousel post… he perfectly painted the problem. He showed an X-ray image that made the issue impossible to ignore. If you sit at a desk for 8+ hours daily, you couldn't help but pay attention.
But Dan didn't just identify the problem - he solved it. He provided six specific exercises, complete with demonstration photos showing exactly how to perform each one.
Classic Dan Go - identify a problem, make it visible, then solve it for free.
By 2024, Dan had mastered the LinkedIn game. He kept his twice-daily posting schedule while finding new ways to boost engagement. Through November, he'd already shared 700+ posts, generating…
Here’s one of Dan’s clever engagement tactics… driving the conversation to the comments section. He'd open with a problem in the post, then deliver the solution in his pinned comment.
This approach:
- Let him share deeper insights
- Boosted algorithm performance
- Started meaningful conversations
- Built real connections with his audience
- Created a treasure hunt effect for engaged followers
And that’s also what happens when you reply to all your comments.
When Dan hit 300,000 followers in April 2024, he didn't just drop a text thank you. He recorded a one-minute video from a gym showing the real person behind the posts.
Smart move - nothing builds community like genuine appreciation.
Looking at Dan's four-year journey in numbers tells an incredible story:
Year | 2019-2021 | 2022 | 2023 |
|---|---|---|---|
Post | 86 | 316 | 731 |
Reactions | 1,740 | 228,192 | 1,190,919 |
Comments | 289 | 20,186 | 94,190 |
Reposts | 43 | 8,556 | 38,411 |
But here's what makes Dan's journey fascinating - he never lost sight of his core mission. Whether he was getting 9 reactions or 9,000, his message stayed consistent: helping busy entrepreneurs get fit without living in the gym.
His growth proves something crucial about LinkedIn success - it's not about being perfect, it's about being present. Those early years of sporadic posting taught him what doesn't work.
When he finally committed to daily posting in August 2022, he'd learned enough to make every post count.
Today, Dan's LinkedIn presence reflects the power of…
- Identifying real problems his audience faces.
- Creating content that demands attention.
- Providing actionable solutions.
- Building genuine connections.
- Maintaining consistency.
- Keeping quality high.
The real lesson from Dan's timeline isn't just about posting more - it's about posting with purpose. Every update, whether it's a simple text post or an elaborate carousel, serves his core mission of helping entrepreneurs build better bodies without sacrificing their businesses.
Dan's Niche
Most people look at Dan Go and see a fitness coach. But look closer, and you'll spot something different - he's carved out a precise corner of the market: transforming the bodies of time-starved entrepreneurs.
And the number behind this niche is MASSIVE. LinkedIn Sales Navigator shows over 1 million entrepreneurs in the United States alone. These aren't casual gym-goers or fitness enthusiasts - they're high-performing business owners who understand the value of investing in their health but don't have hours to spare.
Dan makes this crystal clear across his platforms.
On LinkedIn, he's body transformation coach to entrepreneurs, with a bold mission to help 1 million people transform their bodies by 2027.
On YouTube, his message stays consistent… I help high achieving entrepreneurs and busy professionals get in shape in a way that fits their lifestyle.
His own words say it best It's for busy entrepreneurs/professionals who want to get lean in a simple way that fits their life.
This isn't just positioning - it's perfect product-market fit. Dan's not selling workouts; he's selling a solution to a specific problem for a specific audience who can afford his premium pricing.
What I Would Do Differently
While his current strategy works incredibly well, a few strategic tweaks could help him capture different segments of his target audience, from travel-heavy CEOs to home-based founders.
Here’s 6 adjustments I'd make to expand his reach while staying true to his core mission of transforming entrepreneurs' bodies without disrupting their businesses.
1. Showcase More Client Transformations
Nothing sells better than proof from real clients. While Dan occasionally shares transformation stories, I’d make this a major part of my content strategy. That video of a 65-year-old father and his 27-year-old son transforming together…that's pure gold for his target audience.
Every older entrepreneur who's given up on fitness just found new hope. I'd create a weekly series called "Founder Transformations," spotlighting real entrepreneurs who've balanced business success with fitness.
I’d focus especially on busy founders who thought they were "too old" or "too busy" to get in shape -including specific metrics - how many hours they work, how many companies they run, and exactly how they fit fitness into their packed schedules.
2. Create Industry-Specific Programs
I'd also segment my content and programs by industry vertical. This may take some time to finetune and implement… but I’d try it out. Tech founders have radically different schedules than retail entrepreneurs.
Real estate moguls face different challenges than online course creators. Programs like "Founder Fitness: Tech Edition" specifically designed around startup culture's unique challenges, or "Real Estate Mogul's Morning Routine" tailored for early-morning showings and late-night closings would work.
Each program would address industry-specific challenges: stress eating during funding rounds, staying fit during property tours, or maintaining energy through back-to-back Zoom calls. This hyper-specialization would make his solutions feel custom-built for each client.
3. Build a High-Ticket Mastermind
While Dan’s current offerings are solid, there's room for an ultra-premium tier. Something like quarterly in-person masterminds combining fitness transformation with high-level business networking.
Successful entrepreneurs would pay premium prices ($25k+) for a program that delivers both physical transformation and valuable business connections. Include luxury wellness retreats, one-on-one coaching sessions, and mastermind meetings where members share both business strategies and fitness goals.
This isn't just a workout program - it's a business growth opportunity disguised as a fitness transformation.
4. Launch a "CEO Body Type" Assessment Tool
I’d create an interactive tool that helps founders identify their specific body types, stress patterns, and optimal workout times based on their business schedule.
This isn't just another body type quiz - it's a sophisticated assessment incorporating factors like sleep patterns, stress levels, travel frequency, and meeting schedules.
The tool would generate personalized workout and nutrition recommendations, considering things like whether they're morning people or night owls, how many business dinners they attend weekly, and their typical energy patterns.
This could become a powerful lead magnet while providing genuine value.
5. Develop a Business Travel Fitness System
I’d create specific programs for founders who spend significant time on the road. I’ll include hotel room workouts requiring no equipment, strategies for maintaining nutrition during conferences, and methods for managing jet lag without disrupting fitness routines.
I’d also create video libraries of airport terminal exercises, hotel room HIIT sessions, and quick workouts that can be done between meetings. I’d include guides for healthy eating at business dinners and maintaining energy during long travel days.
6. Create the Home-Based CEO Workout System
I’d design a comprehensive program specifically for founders who prefer working out at home.
No equipment required - just effective bodyweight exercises that can be done in any space. I’d include routines that can be done in home offices between calls, quick energy-boosting movements for afternoon slumps, and full workouts that don't require leaving the house.
I’d add elements like "Zoom-friendly workouts" that can be done without getting too sweaty before important video calls. This would appeal to introverted founders and those who value privacy in their fitness journey.
The Attention Attractors of Dan
1. Define Your Audience Clearly
Most creators try to speak to everyone, but Dan's laser-focused on one specific group: busy entrepreneurs who want to get fit without living in the gym (I know, I’ve said this many times, but so has Dan:).
Every post, whether it's a workout tip or lifestyle advice, speaks directly to the unique challenges these founders face. He understands their pain points - limited time, high stress, constant travel, business dinners - and addresses them head-on.
This clarity in audience targeting means his content always resonates with the right people. He's not trying to help college students get six-packs or bodybuilders gain mass. He's helping CEOs stay fit while running empires, and this focus makes his content magnetic to his target audience.
2. Introduce Yourself (It Never Gets Old)
The "Hi, my name is Dan" approach might seem basic, but Dan proves it works time and time again. When you hear someone introduce themselves, you naturally lean in - they clearly have something important to say. Look at his evolution:
May 2021: "Hi my name is Dan. I used to be lazy & quite out of shape." (zero engagement)
June 2021: "Hi my name is Dan. I've got average Asian genetics. I'm not the most ripped guy." (27 reactions)
May 2024: "Hey there. Lots of new followers lately... My name is Dan Go. I've got 2 kids & I'm happily married." (1,526 reactions)
Even after building a massive following, these casual introductions still pull major engagement.
Why? Because they're authentic, relatable, and make new followers feel welcome while reminding existing ones of his journey.
3. Use Different Post Formats
Dan understands there's no single "right" way to create content. His portfolio includes:
- Short-form punchy posts
- Long-form storytelling
- Detailed cheat sheets
- Multi-slide carousels
- Video demonstrations
This variety serves multiple purposes. It keeps his feed fresh and engaging, caters to different learning styles, and allows him to test what resonates best with his audience.
Some concepts work better as quick tips, others need detailed explanations, and some require visual demonstrations. By mastering multiple formats, Dan ensures his message always fits the medium.
4. Post Your Selfie
There's something powerful about seeing the person behind the post. Dan consistently includes selfies and videos in his content, creating a strong personal brand. When people read his posts and see his face, it's like he's speaking directly to them.
This visual consistency builds trust and recognition. It's not just words on a screen - it's Dan, the fitness guy who understands entrepreneur struggles, sharing his wisdom. This personal touch transforms his content from generic advice into a conversation with a trusted advisor.
5. Build Authority with Facts
In the fitness space, credibility is everything. Dan doesn't just make claims - he backs them up with solid data. Take his viral post about aging and exercise, showing MRI scans of athletes versus sedentary individuals.
That post pulled 9,923 reactions because it offered visual proof of his message. He consistently uses research, studies, and concrete examples to support his advice. This evidence-based approach builds trust and positions him as an authoritative voice in the fitness space.
6. Share Personal Stories
LinkedIn might be a professional platform, but it's still social media - and nothing connects like personal stories. Dan shares everything:
- Selling his home in Toronto
- Personal transformations
- Struggling with sleep
- Becoming a father
- Losing his mother
- Quitting alcohol
His most powerful story… the embarrassing basketball game that led to his fitness journey.
“The moment I decided to get in shape was one of the most embarrassing days of my life.
A friend invited me to play basketball with some of his buddies.
I remember running for the first time in years. My lungs couldn't take it. I felt like my chest had seized up.
That wasn't even the worst part…
As I was running up and down the court I felt a little "jiggle" in my chest. Not knowing what it was I decided to check it out when I got home.
I pulled off my shirt in front of the mirror and staring in front of me were a pair of man boobs….”
Dan has shared this story on LinkedIn five times, each time pulling thousands of engagements:
September 2022: 6,444 reactions, 246 comments, and 75 reposts
May 2023: 7,438 reactions, 270 comments, 79 reposts
August 2023: 2,351 reactions, 165 comments, 30 reposts
May 2024: 2,701 reactions, 124 comments, 49 reposts
June 2024: 1,414 reactions, 114 comments, 33 reposts
How to Copy/Paste Dan’s success
1. Find Your Voice (and Start Posting) on LinkedIn
Stop waiting for the perfect moment to share your first post. Your voice doesn't magically appear after weeks of planning - it builds up through consistent posting.
Start sharing anything you know that could help just one person, even if it seems trivial. Every expert started as a beginner with a simple idea.
Look at Dan's seemingly random thoughts that resonated deeply…
“Chat GPT4 is scary good but it still can’t do your pushups for you.
Hit the gym.” (4,134 reactions, 152 comments, 97 reposts).
“Today I had a crap day at the gym.
The weights felt heavier & I just wasn't feeling it.
But I don't regret it one bit.
The most important thing was I got my ass in there.” (853 reactions, 109 comments, 6 reposts)
These weren't carefully crafted masterpieces - they were authentic thoughts that connected with real people.
Your first posts won't be perfect, and that's exactly how it should be.
Post that quick tip you shared with a colleague.
Write about that challenge you overcame.
Share the lesson you learned today.
Your voice will naturally evolve as you see what connects with your audience.
Don’t wait for perfect. Perfect is the enemy of started.
2. Share Personal Stories
Forget what you heard about LinkedIn being too "professional" for personal stories. Today's LinkedIn craves authenticity. Those "unprofessional" personal stories you're hesitating to share… they're your secret weapon for building real connections.
But here's the key - don't just share random life updates. Each story should deliver value to your audience.
That time you failed at a project…share what you learned.
Your recent career pivot…detail the steps that made it possible.
The morning routine that changed your life…break down exactly how others can implement it.
Think of personal stories as trust bridges. They connect your expertise to your audience's needs through relatable experiences. When you nail this balance between personal and valuable, you'll build bonds that transcend typical social media connections.
These aren't just followers anymore - they're people who feel like they know you, trust you, and want to learn from you.
3. Build Authority with Facts
Want to stand out in a sea of opinions? Back every claim with solid data.
Every industry has research, studies, and accepted facts you can leverage. Don't just drop advice - show why it works.
Instead of saying "morning routines matter," share the study that proves morning people are more productive.
Rather than claiming "most entrepreneurs struggle with work-life balance," cite the exact percentage facing burnout.
Weave these facts naturally into your content.
Use graphs, cite sources, share case studies.
This elevates you from just another voice to a trusted authority.
In a world drowning in baseless claims, fact-backed content cuts through the noise.
4. Identify Your Ideal Customer
Here's something most experts get wrong - they tell you to perfectly define your audience before posting.
That's backward.
Start posting valuable content, watch who engages, and then narrow your focus.
Your ideal customers sometimes reveal themselves through engagement.
Pay attention to who comments most often. Notice which posts get shared and by whom. Track which topics spark the deepest conversations. These patterns will show you exactly who needs your expertise most.
Once you spot these patterns, double down. Create more content specifically for these engaged followers. Let their questions guide your topics. Use their language in your posts.
The more you serve this specific audience, the faster your following will grow.
5. Own Your Audience
Social media is rented land. Today's viral post could disappear tomorrow. Algorithms change, accounts get banned, platforms die.
But your email list… that's property you own forever. Start building your newsletter.
Every viral post, every meaningful interaction should lead followers to your email list. Offer exclusive insights, deeper dives, personal updates - whatever adds genuine value.
This isn't just about having a backup plan. It's about building real, lasting relationships with your audience.
Email lets you have deeper conversations, share longer insights, and convert followers into customers - all without fighting algorithms or platform restrictions.
And... that's a wrap.
Remember, your future empire starts with hitting "POST" today.
Success on LinkedIn isn't about having the perfect strategy - it's about starting, staying consistent, and building real connections along the way.
Dan Go proved it. Now it's your turn.
Until next Wednesday,
Keep growing!
Learn How Founders Build Their Brand, Content Strategy and Create Viral Moments
Each week, I breakdown a founder brand, their journey and how you can weave their strategies into yours.
About the author
I'm ANDREW MCGUIRE
Creator Attention Guy
From burnt out exec (3 exits & 15 years experience) to capturing the right attention with my creator client magnets.
Living in Bend, Oregon and taking advantage of all the outdoor adventures.
If you can't find me, I'm probably lifting some weights in the gym, sweating in a sauna or freezing in a cold plunge.
Now I'm on a mission to help you understand how top creators have captured the right attention into revenue so you can weave it into your growth strategy.
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