Learn Everything About How Andy Mewborn Successfully Built an Unbreakable Brand
Master Viral Content Styles From Top LinkedIn Creators
Learn How Founders Build Their Brand, Content Strategy and Create Viral Moments.
*This is Andy's total engagement numbers from his 10-year journey (through September 27, 2024)
Introduction
Andy Mewborn is a dynamic entrepreneur and sales leader known for his innovative approach in the tech industry.
Here's few things you should already know about Andy.
- Andy began his entrepreneurial journey at a young age, becoming the richest kid in his elementary school by reselling Coke cans.
- He hit the Presidents Club 3 times at Outreach.
- He has consistently posted on LinkedIn every single day for 4+ years and grown his audience to 192K+ followers.
- Andy has shared 3400+ posts on LI having 586k+ likes, 142k+ comments, and 30k+ reposts.
- He successfully exited his company Taplio, which empowered creators to grow their LinkedIn presence using AI technology.
- He is the founder and CEO of Distribute, a venture aimed at transforming how software sales teams operate, likened to "the Mexican Liquid Death for software."
I'm really excited to share his journey with you.
Let's get into it.
Content Style: Specialized Disruptor
As a Specialized Disruptor, Andy has been able to follow unconventional norms. He's been able to found a company, exit it and start another all on the back of his LinkedIn audience. The consistency and continued ability to post (with his humor) is what differentiates him from the rest of the creators I've broken down in this story.
I'm not sure if his journey started at the point where I was able to capture the data but I do believe it will tell you a fantastic story. Let's go!
We All Start Somewhere
Some of the tricks I find other top creators do, Andy took to a new level.
And guess what??
It worked for him.
But before we get into all those, take a quick look at how it all started in 2014.
Andy Mewborn began posting on LinkedIn exactly 10 years ago. After his first 3 posts in 2014, he took a break for 1+ years before resuming in 2016.
With his first post shared on June 30, 2014, Andy managed to get 2 likes and another 1 on a post he shared about 2 months later.
In his first 2 years of using LinkedIn, he had 3 likes.
Just that. Nothing more.
Andy’s first few posts on LinkedIn were only reposts of other users - nothing at all from him.
He would later share up to 1k+ posts in a single year, but his starting point was sharing 3 posts in 2 years.
We all start somewhere!
(1 like)
WOOHOO! (9 reactions, 2 comments)
This was his highest reactions so far (in his first 3 years of posting on LI), one of the few he has his own words - the rest are just reposts.
Hiring Engineers :-) (16 reactions, 1 comment, 2 reposts)
Mark Kosoglow on how outreach uses outreach #unleash17 (30 reactions, 2 comments)
This may not count as a significant performance today (he has 1000s on a single post), but it was definitely his best performance as of June 2017.
And from the comments, you can tell that the engagement was probably from folks who were also at the same event.
Here’s what helped this performance:
- Andy mentioned Mark Kosoglow (I have an edition about him here; but make sure you read this to the end as well).
- He also mentioned the event - #unleash 17
- He included a picture of the presentation
Stoked to have Jocko speak at Unleash! (20 reactions)
Yes, and… (42 reactions, 13 comments, 4 reposts)
September 6, 2018
3 years ago I applied to work at Outreach and given a ‘NO’. (161 reactions, 54 comments, 1 repost)
Testing Phase
In 2019, Andy decided to get more ‘serious’ with posting on LinkedIn.
In 2018, he shared only 45 posts.
This time, he posted 135 times.
And with these 135 posts, Andy got 8,620 reactions, 1,225 comments, and 196 reposts.
That’s 9x his stats in the previous year (965 reactions, 259 comments, 37 reposts).
Not just that, he also worked on his copywriting skills at this point.
I have a confession to make. (1,402 reactions, 84 comments, 37 reposts)
Andy’s last all-time high was just 100+. This time, he had a whooping 1,400+ engagements on a single post (9x his previous high).
The first thing you notice about this post is the hook. I bet that hook just “hooks” you down.
When someone mentions they have a secret to tell you, you just want to know what it is.
And the copy was also well written, with good case studies.
Sales is incredibly hard. (324 reactions, 28 comments, 64 reposts)
Give an AE an SDR, and you'll help them for a day. (248 reactions, 12 comments, 10 reposts)
Sometimes, it’s simply about the value delivery to the right audience.
January 29, 2020
Give an AE an SDR, and you'll help them for a day. Teach an AE how to collaborate with their SDRs, and you've fed them for a lifetime. (669 reactions, 457 comments, 12 reposts)
This is the same text as in his last viral post... even yields higher performance this time.
Resharing a highly engaging post will yield good performance (with or without tweaking)
Amazon has 400k employees in the US and just announced plans to hire 100k more. (762 reactions, 87 comments, 62 reposts)
Giving value (to the right audience) drives engagement. This post is all about giving necessary information and opportunities that will help others.
Also, see the CTA:
"Comment below on other companies that are hiring.
Let's help folks that may be looking for a new workplace right now. ️️️"
If you know a company that’s actively hiring, even you’d post it.
I grew up as a latino in the projects. In one of one of the most dangerous cities in the U.S. (264 reactions, 36 comments, 4 reposts)
One thing that stands out in this post is PERSONAL STORY.
Weaving your personal story into your post is one MAJOR way to trigger your readers’ emotions.
Then, getting engagements becomes easy.
1 week ago I deleted every social media app on my phone. (283 reactions, 53 comments)
Finding Andy's Creator Style
Life is too short to work with AEs who aren't grateful for SDRs. (794 reactions, 90 comments, reposts)
In 2021, Andy shared 541 posts - that's way more than just one post per day.
With this 2x increase against 292 the previous year, Andy had 5x the engagement he had in 2020 - 66,238 comments, 12,952 comments, 584 reposts.
CONSISTENCY is the JOKER of LinkedIn game. You want better performance, post more!
The result compounds.
Good morning to everyone who waves at the end of zoom calls and is not ashamed (6,689 reactions, 522 comments, 75 reposts)
“Good morning everyone…” became Andy’s signature move in 2021.
He literally used this phrase (to start his posts) 200+ times.
And who doesn’t like a little bit of humor.
Just let it resonate with your audience and you’ll get good engagement.
Let’s check out another post in the series…
Good morning to everyone who quietly whispers 'f*ck' at their computer screen a few times a day (1,012 reactions, 121 comments, 5 reposts)
Yesterday I fired American Airlines. (2,277 reactions, 168 comments, 68 reposts)
Here’s why (I believe) this post performed well:
- The hook: Just by reading the hook, you want to know the rest of the story - it’s highly compelling.
- Storytelling: The opening “here’s the story” is another trigger to lure you to read the next line. As a general rule, your first line is to get your readers to read the second line, and your second line is to get your readers interested in reading the next… and the next… and the next....
- Great use of white place: letting your copy breathe allows your readers to breathe, assimilate, and enjoy your story.
Me on Zoom looking at myself 100% of the time in the little window (13,544 reactions, 314 comments, 248 reposts).
Andy’s first time crossing 10k reaction.
Coupled with the “Good morning everyone... series”, it’s safe to say that Andy has mastered the art of triggering response with the shortest line possible.
Less is more when you know how to wield the sword of resonating content with the right audience.
I created 123 HOOKS you can use for LinkedIn growth. (1,249 reactions, 1,065 comments, 2 reposts)
If my friend has a LinkedIn post, I'm liking it. (8,851 reactions, 369 comments, 179 reposts)
This is one of the posts that makes me consider Andy as the repost master.
I saw this post and it lit a bulb in my head...
I thought... “I remembered this post”, but it wasn’t from February 2022. So I did a quick Control F.
Surprisingly, Andy shared this same post a dozen times.
Yes, 12 times.
Here and there, I've seen creators reshare their posts... but no one does it this much.
Andy performed this trick, not just twice, but 12x.
When you have a high-performing post, share it again, and again… it will always perform well.
Andy Mewborn's proof of that.
New title:
Dad. (821 reactions, 210 comments)
LinkedIn is not only a professional platform for job updates and sales. It’s still a social media platform.
Use it as one.
If I were a CMO right now I would incentivize employees to be posting on LinkedIn. Pay them. Make it a competition. Whatever. (1,340 reactions, 265 comments, 26 reposts)
I created 13 EMAIL SEQUENCES you can use to supercharge sales. (6,308 reactions, 10,348 comments, 21 reposts)
Who gets this performance - 6k likes, but 10k comments??!
Here’s how to get one.
Give massive value for free (but with a condition) that drives the engagement.
Here’s Andy’s condition for getting it (and the major driver of the massive comment):
“ P.S... Comment "SEND" below and I'll send them to you directly if we hit our goal (*must be following me*)”
Cheat codes I know at 30 I wish I knew at 20: (4,154 reactions, 296 comments, 282 reposts)
Right now, Andy started using carousels, infographics and cheat sheets. A picture, they say, is worth a thousand words - his performance in 2023 is a testament to this. Literally, his likes 2.5xed The comments 1.5xed And reposts 12xed Only for posting 0.5x the number of times as 2022. January 20, 2023 10 visuals that will make your life and mindset better: (13,910 reactions, 653 comments, 1,804 reposts)
Creating visuals takes more time and resources, but it always does the job.
And shared this same post 1 month later, on February 24, 2023, and got an even better engagement - 22,623 reactions, 761 comments, 2,962 reposts.
Remember I called him a REPOST MASTER earlier... maybe he truly is.
If it resonate with your audience and ignite high performance before, you can post it again and get a fantastic performance.
10 Visuals That Will Rewire Your Mindset: (8,966 reactions, 471 comments, 1,127 reposts)
Andy shared the same post on June 1, 2023 (14,901 reactions, 380 comments, 896 reposts)
The biggest lie ever...
The more hours you put in, the more valuable you are. (5,750 reactions, 505 comments, 298 reposts)
Let’s be honest (2,355 reactions, 396 comments, 74 reposts)
Remember this post from July 2023??
Reposts. Always. Works.
9 LinkedIn Tips (1,161 reactions, 182 comments, 106 reposts)
Conclusion
Having spent countless hours reviewing Andy's 10-year LinkedIn journey, here's the top key takeaways (that will help you):
- Post consistently - it compounds.
- Repost your post.
- Use visuals
It was really fun (for me) dissecting Andy's 3.4k post and recollecting some of his posts I've seen in the past without even remembering them.
And this all makes sense with the #2 takeaway from him. But we'll get into the details of that in a bit.
For now, let's start from #1...
1. Post consistently - it compounds
Consistency > Perfection.
Waiting to have a perfect copy before hitting POST is another way of saying "I'll never post anything on LinkedIn".
Andy's journey is filled with posts that may not appear nearly as perfect as he would want them to be. But he posted regardless.
The more you post, the better you get... not the other way round.
Just. Post. Consistently.
Check out his stats:
Stats | posts | reactions | comments | reposts |
|---|---|---|---|---|
2020 | 292 | 14,675 | 2,934 | 162 |
2021 | 541 | 66,238 | 12,952 | 584 |
2022 | 1,337 | 120,034 | 37,724 | 2,024 |
2023 | 581 | 306,830 | 53,780 | 25,073 |
For every rise in consistency, there is a bigger result (even when the posts are not perfect).
For 2x posts in 2023, Andy had 2x reactions, 3x comments, and 4x reposts.
Here's the fun part...
In 2023, he posted 0.5x of 2022...
And he got 2.5x reactions, 1.5x comments, and 12x reposts.
That is the compounding effect of consistency.
Even when you post less.
Consistency gives the boost.
It's called ripple effect.
2. Repost your post
I've seen top creators share the same post a couple of times, but none of them does it better than Andy.
He definitely did that more than just a couple of times - he went through the roof!
When you have a high performing post, you can always share it again.
...and again
...and again
...you know it... and again.
The majority of your audience won't remember it. And even if they do remember, just like me... the value of the post will compel them to engage again... and again... and again.
Check this out:
Andy shared this same posts a dozen times...literally. Here's another one that Andy posted 9 different times:
Even his all-time highest performing post is a repost that he had previously shared one month earlier.
Be your own superfan.
Reshare your post.
3. Use visuals
In 2023, Andy made a huge decision... And that is to go all out using carousels, charts, infographics and cheat sheets. Before this time, he had crossed 1k reactions only a handful of times. But when he implemented images, getting 1000s of reactions became a regular thing; Not just spikes anymore. Even his all-time high post is an infographic post with only 3 words. Check it out:
Here's how using images help you:
- More color and style
- Less space
- Less words
- Less time
Text and pictures read differently to users.
A picture is still worth a thousand words.
It's been fun watching Andy's growth in this Newsletter edition.
See you next week with another insightful edition.
Learn How Founders Build Their Brand, Content Strategy and Create Viral Moments
Each week, I breakdown a founder brand, their journey and how you can weave their strategies into yours.
About the author
I'm ANDREW MCGUIRE
Founder & Ghostwriter
From burnt out exec (3 exits & 15 years experience) to effortless growth by finding my creator style.
Living in Bend, Oregon and taking advantage of all the outdoor adventures.
If you can't find me, I'm probably lifting some weights in the gym, sweating in a sauna or freezing in a cold plunge.
Now I'm on a mission to help you understand how top creators have gone viral so you can weave it into your growth strategy.
Connect with Me Here: