How Adam Robinson Turned a $1M Failed Product Into a $28M Empire Building in Public on LinkedIn
Learn How Founders Build Their Brand, Content Strategy and Create Viral Moments.
Introduction
In 2019, Adam Robinson had a failing company and a product nobody wanted. By 2024, he's running a $24.9M ARR business, launched a second company that hit $3.5M in 6 months, and grown to 108,000+ LinkedIn followers.
Most founders hide their failures. Adam Robinson broadcasts his. While others carefully paint the best portrait of themselves, he's live-streaming his journey to build a billion-dollar company - sharing everything from getting sued to dealing with mental health struggles.
"My last company, Robly, was stuck in the mud for 3 years... We spent a year and over $1M trying to create a new platform to serve these people. Not only did no one care..."
But here's where Adam's story hits different - that million-dollar failure became the fuel for his biggest success. Today, Adam isn't just another founder. He's built Retention.com to $24.9M ARR with just 6 employees, and his new venture RB2B crossed $3.5M ARR in just 6 months of launch. He’s the guy founders turn to for growth strategies.
His transparency isn't just refreshing - it's revolutionary. From sharing awkward loom videos from angry customers to documenting his burnout struggles, Adam holds nothing back. He's literally documenting his journey to build a billion-dollar company in public.
"My goal is to be the most transparent CEO of a $1 billion software company."
This commitment to transparency extends across platforms:
- A YouTube docuseries "The Billion Dollar Challenge"
- A weekly podcast "Ten Years In The Making"
- Daily work-in-public videos
- Two newsletters per week
But here's what makes Adam's story fascinating - it took him 12 months to find his true voice on LinkedIn. Before that, he was amplifying other creators' voices and getting thousands in engagement. But once he found his lane as the Founder Brand Unicorn Creator, everything changed.
In 2024, he launched RB2B, which focuses on turning anonymous website visitors into paying customers. The project took off instantly. He also created RB2B Insiders - a community built on one promise: giving founders exactly what he wished he had back in 2019 when he was stuck.
Ready to see how a founder turned a million-dollar failure into a potential billion-dollar empire while documenting every step on LinkedIn?
Let's break it down starting with his revenue...
How Adam Makes Money
When most founders talk about revenue, they share carefully selected highlights. But Adam… he shares everything - including the painful $1M he lost building a product nobody wanted.
But that transparency paid off. Today, he's built three distinct revenue streams that work together like a well-oiled machine. His philosophy is simple: build what works, show it works, then teach others how to replicate it.
In November 2023, Adam opened up about his first company's failure:
"My last company, Robly, was stuck in the mud for 3 years... We competed with Mailchimp - an incredible company that was near-impossible to compete with."
Adam and his team spent a year and over $1M trying to create a platform for what they thought was an underserved market. The result? "Not only did no one care..." Adam shares, but they had to abandon both the product and the idea.
But here's where Adam's story gets interesting - instead of hiding from this failure, he used it as fuel. Today, he's turned those lessons into a powerful business empire spanning three major revenue streams.
Let's break down exactly how he did it.
Retention
That million-dollar failure with Robly taught Adam something valuable - build what people actually need. Then he started Retention.com (formerly GetEmails). Instead of competing with giants like Mailchimp, Adam found an untapped market. The company hit $1M in just 6 months after launch.
By January 2023, Retention made a little less than $15M. Adam projected hitting $50M by December 2023 with new hires and systems in place. While they didn't hit that ambitious target, their growth was still impressive:
- May 2023: $20M (at 2.5 years old)
- June 2024: $21.8M ARR
- August 2024: $23.4M ARR
- September 2024: $24M ARR
- October 2024: $24.9M ARR
“Building a billion dollar company is a MASSIVE goal.
Some might say it’s insane.”
But looking at their growth trajectory, it's starting to look less insane and more inevitable.
RB2B
In 2024, Adam launched something game-changing - Retention B2B (RB2B). This tool transforms anonymous website visitors into identifiable leads, integrating directly with Slack for instant visibility.
The growth numbers are mind-blowing:
- 12 weeks: $600K ARR
- 13 weeks: $800K ARR
- 14 weeks: $900K+ ARR with 12,000 users
- June 2024: $1.15M ARR
- August 2024: $2.6M ARR (just 6 months after launch)
- October 2024: $3.5M ARR
What makes RB2B different is its approach to solving a real problem. The tool lets businesses see who's visiting their website in real-time through Slack integration. Plus, they offer a free tier - making it easy for companies to test before investing.
RB2B Insiders
Early 2024, Adam launched another ambitious project - RB2B Insiders. The community is built on one powerful promise: giving founders exactly what Adam wished he had back in 2019 when his business was stuck.
For $997 per year, members get an incredible package:
- Daily posts about every growth channel RB2B uses
- Detailed reporting showing exact dollars and conversion rates
- Weekly live office hours with Pete Crowley, RB2B's growth mastermind
- Monthly training sessions with Adam on current strategies
- Exclusive daily SaaS startup advice from Adam
- Behind-the-scenes docuseries content
But that's just the beginning. Members also get access to three premium courses:
$0 - $1M Secrets
- Based on Adam's experience scaling three different startups to $1M ARR
- Focused on dramatically increasing success odds
- Built for learning alongside other founders in the community
Inbound-Led Outbound Secrets
- Teaching the only GTM motion that's working in today's SaaS economy
- Proven strategies for exponential growth
- Real-world examples and implementation guides
$1M - $10M Secrets
- How to hit $10M ARR bootstrapped with a lean team
- Based on Retention.com's journey (hitting $12M ARR with 6 FTEs)
- Practical systems for scaling efficiently
The Platform Jumps
Instead of trying to grow his social media presence everywhere at once, Adam took a different approach - he focused on LinkedIn first, then strategically expanded his reach across other platforms.
But here's what makes Adam's approach different - he uses each platform to amplify the others.
Let's break down exactly how Adam built his multi-platform presence...
Newsletter
By the time Adam mentioned his newsletter on LinkedIn in October 2022, he already had 5,000 email subscribers. But this wasn't just another founder's newsletter - it was part of a larger strategy.
In November 2022, he explained his focus on email marketing: "You cannot in good conscience rely solely on social media platforms to build a successful brand."
He backed this up with real examples:
Just earlier this week:
→ Instagram suspended thousands of accounts.
→ TikTok is facing consistent rumors of being banned.
→ Twitter is making sweeping changes post-Elon takeover.
Ask yourself. If any one of these platforms were to nosedive… would your business be able to survive?“
His message was clear: social media platforms can change or disappear overnight, but your email list? That's yours forever.
Retention Podcast
In 2023, Adam launched "Ten Years In the Making" - a weekly podcast with a unique angle. Instead of interviewing random guests, he talks to his own customers about building successful businesses. This wasn't just content creation - it was strategic relationship building. Each episode strengthens his connection with successful customers while providing valuable insights for his audience. Plus, every episode generates multiple pieces of content for other platforms.
YouTube
Adam's YouTube strategy shows his commitment to documentation over creation. In May 2023, he launched "The Billion Dollar Challenge" - a weekly 10-minute docuseries showing his journey to build a billion-dollar company.
He shared his first YouTube video on March 14, 2023… an introductory and welcoming 1-minute video stating the purpose of the channel. In his welcome, Adam mentioned the 3 shows he’d publish on the channel. they’re …
- Billion Dollar Challenge - 10 minutes per episode per series where he records his life and how he works with his team.
- 10 Years in the Making - hour-long podcast where he talks to founders/customers who run ecommerce stores about how they founded and scaled their businesses and their exit plans.
- Daily work-in-public 3-5 minute episode - he shares what he’s working on or has learned in his 10 years founders experiences.
With 1.8K subscribers, 249 videos, and 76K+ views, his YouTube channel serves a specific purpose - providing deeper dives into topics he touches on LinkedIn.
His most popular video, "Can You Build a Billion-Dollar SaaS Co in a Year? (WE'RE DOING IT)" dropped in May 2023, pulling in 2.2K views. While these numbers might seem modest compared to his LinkedIn presence, they serve a crucial role in his content ecosystem.
Here’s the brilliant part… Adam uses LinkedIn to drive traffic to his YouTube content. He teases videos in his LinkedIn posts, then adds the YouTube link in pinned comments. This cross-platform promotion ensures his content reaches the right audience at the right time.
What makes Adam's platform strategy work isn't just being on multiple platforms - it's how he makes them work together. Every piece of content serves multiple purposes:
- LinkedIn posts tease podcast episodes.
- YouTube videos generate LinkedIn discussions.
- Podcast conversations become LinkedIn content.
- LinkedIn engagement drives newsletter subscriptions.
The real lesson from Adam's platform strategy isn't about being everywhere - it's about being strategic. Each platform serves a specific purpose in his larger business goals:
LinkedIn: Building authority and generating discussions.
YouTube: Documenting the journey in detail.
Podcast: Deepening customer relationships.
Newsletter: Owning the direct relationship audience.
By understanding each platform's strengths and using them together, Adam has built a content engine that powers business growth across multiple channels.
The Attention Timeline
Adam Robinson's journey started just like yours might - with a simple "thank you" post that hardly anyone noticed.
Let's rewind to February 2019. Adam's first post was a customized thank you card to his VP of Product and Support, Anne Vickman. The post pulled in 9 reactions and 4 comments.
Here's where it gets interesting - only Anne commented when the post first went live. The other 3 comments? They showed up two years later. Somehow, people were digging through his profile to find where it all began.
After that single post in 2019, Adam vanished. Complete radio silence for 3 years and 7 months. When Adam finally returned to LinkedIn in September 2022, he came back with a plan. No random posting. No hoping for the best. He was ready to win. His comeback post set the tone…
"I'm going to start posting daily about #startups, #marketing, #ecommerce, #emailmarketing and #entrepreneurship." (43 reactions, 20 comments)
Looking at this post, you can see why Adam gained traction almost immediately:
His copywriting was sharp. His spacing was perfect. He even added humor…
"I'll bet you a dollar that in three years the same thing is happening on LinkedIn."
Who bets a dollar? But it worked.
Most importantly, he started responding to every single comment. This wasn't just posting - this was community building.
Five days later, Adam crossed the 1,000-reaction mark with a single post. Here’s the entire content…
"Couldn't agree more! (h/t Chase Dimond)" - 1,063 reactions, 68 comments, 29 reposts.
Another five days passed. This time he hit 2k reactions on a single post:
"The best marketers understand this 🔥(h/t Katelyn Bourgoin)"
Then three days later… he hit 8k reactions:
“The truth! 💯
Great advice Daniel Murray”
Adam cracked the code and found a winning formula. He'd find viral, valuable posts from thought leaders on Twitter and share them on LinkedIn, adding his own brief commentary.
This strategy worked because:
- The content was already proven to resonate
- Tagging creators brought their audiences
- Short comments made it easy to consume
- Original creators often engaged with the posts
But here's the genius part - his mentions weren't random. He tagged creators strategically:
- Jeremy Moser
- Chase Dimond
- Alex Hormozi
- Tommy Clark
- Alex Garcia
When you mention creators, you're not just tagging them - you're inviting their audiences into your world.
By October 2022, Adam was posting daily, sometimes multiple times. That month alone, he shared 38 posts. Despite only starting mid-September, his 2022 numbers were impressive:
- 162 posts
- 96,192 reactions
- 4,536 comments
- 5,622 reposts
But he wasn't just resharing others' content. Adam started mixing in his own expertise. Here’s one…
"I've spent the last 10+ years in email marketing. And I often find myself giving the same advice, over and over again." (222 reactions, 26 comments, 10 reposts)
At this time, he simply focused on his sweet spots:
- Email marketing strategies
- SMS marketing tactics
- Marketing psychology
- Copywriting techniques
December 2022 showed Adam's commitment to consistency. On December 1st alone, he posted five times. He also started experimenting with video content - a bold move for someone just four months into their creator journey.
His strategy was paying off. In Q4 2022 alone, he grew from 1,000 to 11,000 followers just by posting resonating content, mentioning creators strategically, and responding to every comment.
January 2023 brought another milestone - 12.5k followers.
"I've gone from ~2K → 12.5K followers here on LinkedIn in the past 4 months"
On January 27, 2023, Adam dropped his most viral post yet. True to form, it was a repost with his signature style:
"The best way to network is to be a nice person
Love this Tommy Clark"
As part of using Twitter to win on LinkedIn, Adam was not only sharing tweets from other creators on Twitter, he’s also sharing his own tweets. Here’s an example of that.
“ Far too many founders make this mistake (it kills startups):” (202 reactions, 19 comments, 6 reposts)
Adam also pivoted his content and added carousels to it in 2022. Here’s one of them…
"Strong relationships are EVERYTHING when scaling your company — the right connection can change the trajectory of your business."
Early 2023 marked a crucial shift. Adam realized something important - while resharing others' content worked, he needed his own voice.
He started reducing Twitter reposts and focused on original content. So he started reposting his own Twitter posts as well. Initially, engagement dropped. But Adam was playing the long game. He was building something more valuable - a unique brand voice that would serve his company and mission.
He experimented with:
- Video clips
- Carousel posts
- Long-form videos
- Text-only updates
He doubled down on video content, developing a signature style. His videos opened with explosive energy:
"And we're live! It's Adam Robinson, founder and CEO of Retention.com."
He'd create a box containing the subject he was discussing and record detailed videos, sometimes up to five minutes long.
The energy was infectious. Even first-time viewers couldn't help but stay to hear what this enthusiastic founder had to say.
By May 1, 2023, Adam shared his evolved content strategy:
“As of September 2022, I had created ZERO pieces of social content with zero instruction on how to do it.
Fast forward to today, I’m publishing…
A daily Work in Public video, a weekly 10-minute YouTube docu-series called the Billion Dollar Challenge, posting a video to LinkedIn every day and creating a second post in text format and I’m sending out two newsletters per week.
On top of all of that, I have my weekly podcast called Ten Years In the Making where I talk to our customers about how they’ve built ridiculously successful businesses.“
Why video? Adam explained: "I like video. It comes easy to me. The power of a human face telling intelligent stories creates a magical moment with the audience."
He also talked about how he wants to remodel his work to… instead of creating 7 long videos per week, he hired someone to help him remodel them into over 50 shorts per week, and repurpose them for Tiktok, YouTube shorts and reels.
The Billion Dollar Challenge became his signature series. He'd tease episodes on LinkedIn the day before release, building anticipation. His content focused on Retention's growth and his decade of founder lessons.
"My goal is to be the most transparent CEO of a $1 billion software company," Adam shared. This wasn't just a tagline - it was a content strategy.
In this post, Adam shares everything about all he has been doing with video content and his plans for 2024.
“In 2023, I spent $350,000 producing a reality TV show about building Retention.com. This year I plan to spend DOUBLE that on video. Here's why video is the biggest bet I'm making (and the 6 areas we're investing):”
In all, he produced 18 episodes in The Billionaire Challenge series.
By late 2023, his authentic voice started gaining serious traction. Posts regularly pulled hundreds, sometimes thousands of engagements - no more relying on others' content.
In March 2024, he shared a 14-minute video showing how he used AI to generate 431 signups in 7 days:
“In 7 days, we generated 431 sign ups for RB2B through fully automated outbound using our own Person-Level Website Visitor Identity tool and Clay. Here's the playbook (and step-by-step instructions):"
The post pulled 284 reactions, 136 comments, and 12 reposts - proof his audience wanted detailed, tactical, valuable, and helpful content.
December 2023 marked another pivot - Adam introduced inbound-led outbound. Since then, he's mentioned it 34 times in his posts. It became his signature concept, leading to workshops and series.
As part of the post, he explained the concept and mentioned emphatically that was what he’s now doing.
“This is the “new way” of doing outbound.
This is signal-based selling.
This is inbound-led outbound.
This is the playbook.”
His growth numbers tell the story:
- January 2023: 12.5k+ followers
- July 2023: 25k+ followers
- October 2023: 50k+ followers
- October 2024: 100k+ followers and 40M impressions
In May 2024, Adam noted building 80K hyper-engaged followers in 18 months. His focus narrowed to inbound-led outbound strategies, helping companies track anonymous web visitors and transform them into loyal customers…. with dedicated and focused marketing.
And here’s a summary of his LinkedIn performance…
Year | 2019-2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|
Post | 1 | 162 | 456 | 237 |
Reactions | 9 | 96,192 | 174,171 | 117,313 |
Comments | 4 | 4,536 | 23,066 | 34,647 |
Reposts | 0 | 5,622 | 6,761 | 3,535 |
Adam's Niche
It’s easy to think finding your niche on LinkedIn happens instantly. The truth is… it may take a while. It took Adam quite some time - 12 months to be exact. But those 12 months weren't wasted, they were essential to his evolution.
When Adam started, he was speaking to ecommerce store owners. The content worked, pulling thousands of engagements. Just one problem - his target audience don’t live on LinkedIn. Plus, he wasn't one of them. He doesn't own an ecommerce store, making his advice second-hand at best.
Everything changed when he pivoted to speaking to B2B SaaS founders and GTM leaders. Suddenly, he wasn't just sharing advice - he was sharing his daily reality. He became the Founder Brand Unicorn Creator, speaking directly to people facing the same challenges he tackles daily.
The transformation became obvious on August 25, 2023. His post "I've spoken to 30 founders over the past six weeks about their BDR teams" hit 719,906 impressions. He'd found his people.
Here’s exactly what happened - he went from speaking to an audience he understood to speaking to an audience he lived. As a founder of a B2B SaaS company, every challenge he discusses is one he's actively solving.
His content shifted from general marketing advice to specific insights about:
- Implementing inbound-led outbound strategies.
- Growing through strategic partnerships.
- Managing founder mental health.
- Building B2B SaaS companies.
- Scaling with lean teams.
It's like speaking to your colleagues with a megaphone while they're all around you waiting to listen. When Adam talks about scaling to $24.9M ARR with just 6 employees or hitting $3.5M with RB2B in 6 months, his audience knows these aren't theoretical concepts - they're battle-tested strategies.
This is why his contrarian move of building in public works so well. His audience isn't looking for polished success stories - they want real insights from someone in the trenches with them… not just about topics… but authenticity.
The Attention Attractors of Adam
Step 1
Building a Personal Brand Against a Company Brand
Tommy Clark said it best on Adam's podcast:
“I work in social media and I don’t remember the last time I engaged with a brand account from my personal account. I just don’t go on social media to do that. And if I’m not doing that literally it’s my job, someone who’s just randomly scrolling with little or no thought is probably not going to do that either or not really incentivized to do it.”
This insight shaped Adam's entire approach. While Retention has a company LinkedIn page, Adam focuses on growing his personal brand. Every post, every video, every insight comes from him (as a founder), not from a faceless company account.
When he shares updates about hitting $24.9M ARR or launching RB2B, it's through his personal experience as a founder. This isn't just content strategy - it's human psychology. People connect with people, not logos.
Even when promoting company milestones, Adam shares the human side:
- The mental toll of his previous company failing.
- Getting sued over non-compete agreements.
- Receiving angry customer feedback.
- Dealing with burnout at GetEmails.
- The stress of scaling rapidly.
Tommy further added…
“So if I were starting from scratch… and you just want to get on social, I would grow the founder’s account on LinkedIn… LinkedIn is easier to get momentum from scratch…”
By building his personal brand, Adam creates a win-win situation. He wins, the company wins, and most importantly, his audience gets real value from someone who's living the journey they want to take.
Step 2
Reshare Valuable Posts
In his early days, Adam mastered the art of leveraging other creators' content. Instead of trying to create everything from scratch, he found viral Twitter posts from thought leaders and shared them on LinkedIn, adding his own brief insights.
His approach was brilliant in its simplicity:
- Find resonating content from respected creators
- Share it with a short, punchy comment
- Tag the original creator
- Engage with every comment
This strategy worked because:
- He built relationships with industry leaders
- The content was already proven to resonate
- Their audiences discovered Adam's content
- Original creators often engaged with his posts
This post, for instance, pulled 13,000+ reactions with just a simple acknowledgment and the creator's Twitter screenshot. This wasn't just content sharing - it was strategic audience building.
Step 3
Share Everything
When Adam transitioned from sharing others' content to finding his voice, he embraced radical transparency. He shared everything…
- Burnout experiences
- Angry customer feedback videos
- Dinner party insights with his wife
- Legal battles over non-compete agreements
- Mental health struggles from failed companies
But here's the key - every story came with valuable lessons for his audience. He wasn't just venting; he was turning experiences into actionable insights.
For example, when sharing about his failed company:
“I was the Founder/CEO of a failing company for years before we were on the road to a billion.
I worked on Robly. I was competing with giants. I couldn’t keep up…
We were barely profitable, and I was lucky to be able to get rid of it.”
This vulnerability created deeper connections with his audience while providing real value through learned lessons.
Step 4
Strategically Drive Comments
While many creators see comments as just engagement metrics, Adam turns them into content gold mines. From his very first posts, he responded to every single comment, using each interaction to:
- Add extra insights.
- Find potential leads.
- Start real conversations.
- Build genuine connections.
- Make followers feel valued
He actively invites discussion with posts like…
“I spent $800,000 to acquire the domain for my startup
Ask me anything” (78 comments, 37 reactions).
More people commented than just hit likes because it invited conversation instead of just consumption.
Step 5
Challenge Conventional Industry Wisdom
Adam doesn't just disagree with industry trends - he provides better alternatives. When challenging conventional wisdom, he:
- Identifies outdated practices
- Explains why they no longer work
- Provides clear alternatives
- Build genuine connections.
- Shows proof through his own results
See his stance on SDRs:
“Despite what you hear on Linkedin, the SDR role is NOT dead.
By 2030, SDRs will be the most important team in any org.
Here's what the future of the SDR role looks like:”
He closes the post with confidence…
“Ignore the naysayers on Linkedin.
SDRs aren't going anywhere.”
This isn't just contrarian thinking - it's thought leadership backed by real experience and results.
How to Copy/Paste Adam’s Success
Step 1
Building a Personal Brand Against a Company Brand
Even when you have the best product, people don't want to interact with company accounts on social media. They're there to connect with real humans. If you're a founder, growing your personal account is foolproof.
Adam proves this daily. While Retention has a company LinkedIn page, he focuses on building his personal brand. Every milestone, every lesson, every insight comes from him as a human, not a corporate entity.
Want to promote your company while building your personal brand? Here's what to do:
- Post from your personal account.
- Share updates through personal stories.
- Have your company account comment first.
- Make sure the company comment is valuable.
- Use the comment to direct traffic to your company page.
Step 2
Leverage Other Creators' Audience
You don't have to create everything from scratch. When Adam started, he grew rapidly by sharing valuable posts from other creators. But here’s the key… always credit them and add your own brief insight.
His formula was simple but effective:
- Find viral Twitter posts from thought leaders.
- Share them with a short, engaging insight.
- Tag the original creator on the post.
- Respond to every comment.
This strategy works, and it isn’t about copying - it's about curating and adding value. While you're finding your voice, you can build an audience by highlighting great insights from others. Just make sure to always give credit and add your own perspective.
Step 3
Start Posting on LinkedIn
As Adam says…
"I'm watching my status rise in this world...faster than I think I'm changing internally. And I know why. It's because I'm doing the stuff. People are just taking me a lot more seriously than they were 4 months ago...Because of what I'm saying on LinkedIn."
Don't wait until you feel ready - you'll never feel completely ready. Start posting now.
Your voice will develop through action, not planning.
Adam went from zero social content to a full content ecosystem in months because he started before he had it all figured out.
Here’s what you should focus on…
- Consistent posting schedule
- Engaging with comments
- Testing different content types
- Learning from what works
- Adjusting based on feedback
- Building genuine connections
Remember, even Adam took 12 months to find his true voice. But that's not time wasted - it's essential experience gained through doing.
Step 4
Talk About Everything
Since people are on social media to connect with humans, share things that make you human. Don't just post wins - share the full journey. Adam shares everything from dinner party insights to legal battles, but here's the key: every story has a lesson.
Here’s what you can share…
- That product launch that completely flopped and why.
- When your biggest client suddenly left and how you rebuilt.
- How you manage being a parent while running your company.
- That time your first sales call went completely wrong and you froze.
- The embarrassing presentation where your tech failed in front of 100 people.
But remember: you're not telling stories just to vent. Every share needs to provide value. This could be a lesson learned, a mistake to avoid, or an insight gained. Make sure your audience walks away with something useful.
Step 5
Solve a Real Problem (For Free)
Adam's RB2B is the perfect example of this approach. Instead of just talking about solutions, he built one and offered it for free on Slack… solving a real problem many companies face.
Here’s the step you can follow…
- Identify a common pain point.
- Create a simple solution.
- Offer it for free (initially).
- Prove it works through results.
- Build premium features on top.
- Share everything you learn.
He also runs free inbound-led outbound workshops, sharing valuable insights without charging a dime.
This isn't just generosity - it's smart business. By solving real problems for free, you:
- Prove your expertise.
- Build a loyal community.
- Build trust with your audience.
- Generate word-of-mouth growth.
- Create natural upsell opportunities.
The key is picking problems you can actually solve and being genuinely helpful without expecting immediate returns.
And that's a wrap on Adam Robinson's journey from zero social content to becoming the Founder Brand Unicorn Creator on LinkedIn.
No matter where you are… whether you're just starting or pivoting your content strategy, remember - it took Adam 12 months to find his voice.
Start now, share everything, and trust the process.
Until next Wednesday,
Keep growing!
Learn How Founders Build Their Brand, Content Strategy and Create Viral Moments
Each week, I breakdown a founder brand, their journey and how you can weave their strategies into yours.
About the author
I'm ANDREW MCGUIRE
SaaS Pipeline Strategy Consultant
I'm helping SaaS Founders build their founder brands and create a pipeline strategy that actually works—by applying what I've learned doing this at SaaS companies for the past 15+ years.
Now, I'm living in Bend, Oregon where I take advantage of all the outdoor adventures.
If you can't find me, I'm probably doing an X3Bar workout, sweating in a sauna or freezing in a cold plunge.
Now I'm on a mission to help you understand pipeline strategy tactics and how founders build their brands on LinkedIn.
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