Newsletter 

I'll help you create a 

winning Pipeline

strategy.

My career began at Salesforce, where I was part of the pioneering team that created the outbound sales motion now known as Predictable Revenue.


I've since led GTM transformations at

multiple high-growth companies:

  • Built Zendesk's first sales development team which ultimately allowed us to have a successful IPO—while going from 100 to 1000 employees. 
  • Scaled Duo Security's pipeline strategy from $10M to $100M ARR, leading to a $2.3B acquisition by Cisco. 
  • Helped Armorblox define their pipeline strategy and GTM foundation which ultimately led to a Cisco acquisition (after I left).

In my time at these industry-defining

companies—I did three critical things:

  • Created Pipeline Strategies that converted into High Quality Customers. 
  • Refined our ICP and value propositions that fueled massive exits.
  • Transformed how tech companies approach pipeline strategy

Today, I live in Bend, Oregon.  I Live The mountain lifestyle.  


It Has taught me to slow down and find leverage points others miss.


This perspective shapes how I work with clients—focusing on high-impact strategies that create sustainable growth.

I've been hands-on for every major revenue shift in tech over the last 20 years:

  1. being one of the first Salesloft Prospector clients 
  2. watching Account Based Sales Development be formed by Lars Nilsson 
  3. pivoting from RevOps to GTM Ops and now we’re talking about GTM Architects and Engineers. 

Now, I help founders navigate the next wave of GTM strategy through Pipeline Strategies that builds trust With Prospects.

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Here’s how I can help you

Complete Pipeline System

If you’re Having Challenges Capturing Attention or Getting Prospects To Respond To your Messaging, hire me to create a pipeline strategy.

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GTM Advising

Whether it’s refining your strategic narrative, ICP definition, ABM campaign creation or validating messaging with your prospects—you can count on me to help you figure it out.

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LinkedIn Content Program

Building a founder brand is challenging. Knowing how to define a clear strategy that will stand out from the noise is hard. I’m here to help you to define your voice that will attract the right attention and consistently deliver content your audience will love.

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If you aren’t ready yet, here’s

what else I spend my time on

If you dive into my YouTube channel, newsletter or LinkedIn Content—

you’ll learn quickly who you’re dealing with.

Your Weekly Newsletter 

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Daily LinkedIn Content

Come get The Latest Dose Of Pipeline Generation Tactics And Join the Conversation on LinkedIn

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YouTube Channel

Get Deep Education on Content Strategy, Pipeline Generation and Documentary Style Stories of Top LinkedIn Creators. 

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